Google reacts to the volatile British summer weather with data-driven billboards
Digital campaign responds to temperatures, time of day and more
Editor's Pick
So far, the British weather this summer has veered from downpours to heatwaves -- but at least Google's advertising is prepared.
The company's latest digital billboards use technology from Grand Visual to react to weather changes, temperature, time of day, cultural events and more to give contextual messages relating to Google Search functionality. For example, some show popular city-wide search terms such as "best ice-cream in Glasgow" or "Parks near me" while others will ask questions such as "Need somewhere to cool off in the 33 degree heat?" Some creative will also tap into live news from events such as the Ashes cricket tournament.
The campaign was created by 72andSunny Amsterdam, produced by Grand Visual, and planned and booked by OMD and Talon. It's running until August 25, across transit, retail and city center locations including London's high profile Old Street billboard site, where it will have an extended run.
Credits
- Date
- Jul 31, 2019
- Client :
- Agency :
- 72andSunny-Amsterdam
- VP Marketing :
- Eileen Mannion
- Director of Consumer Marketing :
- Graham Bednash
- UK ECD Creative Lab :
- Graeme Hall
- Head of Media Lab EMEA :
- Emily Henderson
- Innovation Strategist :
- Jez Clark
- Digital Innovation Strategist :
- Liam Pook
- Creative Activation Manager :
- James Leibowitz
- Creative Producer :
- Maggie Grigorian
- Product Marketing Manager :
- Sombreuil Hubbard
- Production Director :
- Nili Zadok
- Senior Producer :
- George Ancock
- Strategy Director :
- Fernando Ribeiro
- Strategist :
- Olivia Hedman
- Creative Director :
- Rey Andrade
- Designer :
- Jake Catterall
- Creative :
- Esrael Alem
- Creative :
- Matthew Butler
- Business Affairs Manager :
- Belinda Harford
- Group Brand Director :
- Anne Graham
- Brand Director :
- Chelsea Lamond
- Production Company :
- Grand Visual
- Production Director :
- Nadiya Abubakar
- Technical Director :
- Keira Kaine
- Creative Director :
- Ric Albert
- Business Director :
- Ben Smith
- Senior Producer :
- Nathelie Meng
- Producer :
- Adam Stephenson
- Producer :
- Francesca Denega
- Outdoor Specialist :
- Talon
- Client Manager :
- Meg Ledger
- Client Manager :
- Georgie Rumble
- Client Manager :
- Josh Steel
- Business Director :
- Helen Saffer
- Media Agency :
- OMD
- Business Director :
- Laura Woolfenden
- Client Partner :
- Jonny Barker
- Client Leadership Director :
- Niamh Spracklen
- Fuse Account Director :
- Duncan Harris
- Jr Producer :
- Veronique Beumer
- Communications Strategist :
- Laetitia Viskovic
- Brand Manager :
- Abigael Smith
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