Google's latest Pixel 3 pitch is a rock 'n' roll homage to ruined photos

Shun the bright side and take better low-light images with Night Sight, sings Queen

Published On
Nov 30, 2018

Editor's Pick

Since Google released its Pixel 3 smartphone in October, the tech giant has been pushing  the new device with ads from every angle. A gentle, musical spot with the voice of Mister Rogers aired a month ago, and a comedic series of reluctant iPhone-to-Pixel switchers landed just this week.

There are feature-based pitches, too, including this energetic ode to the Pixel 3's Night Sight mode, which enables photos in low-light conditions without the harsh glare of a flash, here lampooned in a quick-hit series of failed shots. Grimaces, squinted eyes, painful blinding and hands raised as shield dominate the montage by Joan Creative, which is set to the staccato beat of Queen’s “Flash,” from the schlocky 1980 comic book film “Flash Gordon.”

“Flash! Savior of the universe! King of the impossible!” High praise for a phone, but if it can “save with a mighty hand every man, every woman, every child,” it’ll be well worth it.


Nov 30, 2018
Agency :
Joan Creative

Need a credit fix? Contact the Creativity Editors

Project Type