Between the hype and hubbub around the commercials and halftime show, does anyone actually watch the football part of the Super Bowl anymore? How about more of what viewers love? This year, delivery service Gopuff is doing just that—the “Gopuff Quartertime Show.”
Today, star of FXX’s “Dave” Lil Dicky announced on Twitter that he’s sick of not being the headliner of the Super Bowl halftime show and is taking matters into his own hands, with the help of his celebrity friends. In the teaser, the rapper and comedian explains, “It’s a show that exists between the first and second quarter. Interesting. Innovative. I know.”
To match the star power of the game’s traditional performance, Lil Dicky tries to recruit another A-lister live in the teaser: Cardi B.
“So, are you down to perform at the Quartertime Show with me?” He asks the rapper over FaceTime.
“Um, no,” she responds with a laugh as she squirts some of her vodka-infused whipped cream into her hands.
Despite the setback, Lil Dicky promises the actual show on Sunday will go off without a hitch. “Bring your swim trunks,” he advises. “Everybody’s gettin’ soaked.”
“Gopuff is a hugely ambitious, active brand,” said John McKelvey, founder and CCO of agency MIRIMAR, in a statement. “Rather than buy a traditional 30’ sec spot and hope it breaks through, we created an entertainment platform that can be ongoing, achieve awareness and get people actively experiencing Gopuff.”
The “Gopuff Quartertime Show” will stream between the first and second quarter of the Super Bowl on Twitter as well as Gopuff and Lil Dicky’s social media platforms and YouTube channels.