Gopuff teases first-ever Super Bowl 'Quartertime Show'
Lil Dicky is joined by Cardi B in teaser video
Editor's Pick
Between the hype and hubbub around the commercials and halftime show, does anyone actually watch the football part of the Super Bowl anymore? How about more of what viewers love? This year, delivery service Gopuff is doing just that—the “Gopuff Quartertime Show.”
Today, star of FXX’s “Dave” Lil Dicky announced on Twitter that he’s sick of not being the headliner of the Super Bowl halftime show and is taking matters into his own hands, with the help of his celebrity friends. In the teaser, the rapper and comedian explains, “It’s a show that exists between the first and second quarter. Interesting. Innovative. I know.”
To match the star power of the game’s traditional performance, Lil Dicky tries to recruit another A-lister live in the teaser: Cardi B.
“So, are you down to perform at the Quartertime Show with me?” He asks the rapper over FaceTime.
“Um, no,” she responds with a laugh as she squirts some of her vodka-infused whipped cream into her hands.
Despite the setback, Lil Dicky promises the actual show on Sunday will go off without a hitch. “Bring your swim trunks,” he advises. “Everybody’s gettin’ soaked.”
“Gopuff is a hugely ambitious, active brand,” said John McKelvey, founder and CCO of agency MIRIMAR, in a statement. “Rather than buy a traditional 30’ sec spot and hope it breaks through, we created an entertainment platform that can be ongoing, achieve awareness and get people actively experiencing Gopuff.”
The “Gopuff Quartertime Show” will stream between the first and second quarter of the Super Bowl on Twitter as well as Gopuff and Lil Dicky’s social media platforms and YouTube channels.
Credits
- Date
- Feb 09, 2022
- Client :
- goPuff
- Agency :
- Mirimar
- SVP Business :
- Dan Folkman
- VP Global Marketing & Communications :
- Erica Matthews
- Head of Brand Marketing :
- Jessica Lauria
- Head of Production :
- Heather Brown
- Brand Manager :
- Sophie Novick
- Sr Producer :
- Paymon Parsia
- Head of Category Marketing :
- Michael Raspatello
- Sr Producer :
- Sam McGrane
- Sr Producer :
- James Chang
- Head of Creative Services :
- Joseph Jones
- Head of Business Development :
- Marshall Osborne
- Chief of Staff :
- Karly Bader
- Founder & Chief Creative Officer :
- John McKelvey
- Founder & Managing Director :
- Luke McKelvey
- Executive Creative Director :
- Nick Morrissey
- Creative Director / Art Direction :
- Eron Broughton
- Chief Strategy Officer & Partner :
- Meredith Chase
- Group Account Director :
- Mandy Wakimoto
- Creative / Art Direction :
- Bella Davies
- Creative / Art Direction :
- James Kunzler
- Creative / Copywriting :
- Winston Farley
- Group Account Director :
- Molly Barela
- Head of Production :
- Dieter Lebbe
- Senior Producer :
- Holly Fisher
- Senior Project Manager :
- Lindsey Reynolds
- Business Affairs :
- Cindy Lewellen
- Talent :
- Lil Dicky
- Production :
- PRETTYBIRD
- Director :
- Kitao Sakurai
- Vice President / Executive Producer :
- Suzanne Hargrove
- Director of Production :
- Tracy Hauser
- Producer :
- Carr Donald
- Producer :
- Donald Williams
- Production Supervisor :
- Nick Shandra
- DP :
- Brian Lannin
- Production Designer :
- Kai Boydell
- Wardrobe Stylist :
- Romy Itzigsohn
- Music :
- Lil Dicky
- Composition/ Music Editing Sound Design & Mix :
- Barking Owl
- Composition/Music Editing :
- Houston Fry
- Sound Design :
- Gus Koven
- Mix :
- Mike Franklin
- Creative Director/ Co Founder :
- Kelly Bayett
- Producer :
- KC Dossett
- Editing :
- Cabin Edit
- Managing Partner :
- Carr Schilling
- Editor :
- Chan Hatcher
- Editor :
- Taylor Walsh
- EP :
- Adam Becht
- Cutting Assistant :
- Dusten Zimmerman
- AE :
- Tara Wall
- Producer :
- Katy Lester
- VFX :
- Kevin
- Partner/Senior Executive Producer :
- Sue Troyan
- Partner/Executive Creative Director :
- Tim Davies
- Senior VFX Producer :
- Jami Schakel
- Designer :
- Miguel Delcan
- 2D :
- Gareth Parr
- 2D :
- Steve Gibbons
- 2D :
- Rob Winfield
- 2D :
- Susanne Scharping
- Color :
- Company 3
- Colorist :
- Sofie Borup
- Color Producer :
- Alexandra Lubrano
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