Gopuff teases first-ever Super Bowl 'Quartertime Show'

Lil Dicky is joined by Cardi B in teaser video

Published On
Feb 09, 2022

Editor's Pick

Between the hype and hubbub around the commercials and halftime show, does anyone actually watch the football part of the Super Bowl anymore? How about more of what viewers love? This year, delivery service Gopuff is doing just that—the “Gopuff Quartertime Show.”

Today, star of FXX’s “Dave” Lil Dicky announced on Twitter that he’s sick of not being the headliner of the Super Bowl halftime show and is taking matters into his own hands, with the help of his celebrity friends. In the teaser, the rapper and comedian explains, “It’s a show that exists between the first and second quarter. Interesting. Innovative. I know.”

To match the star power of the game’s traditional performance, Lil Dicky tries to recruit another A-lister live in the teaser: Cardi B. 

“So, are you down to perform at the Quartertime Show with me?” He asks the rapper over FaceTime.

“Um, no,” she responds with a laugh as she squirts some of her vodka-infused whipped cream into her hands.

Despite the setback, Lil Dicky promises the actual show on Sunday will go off without a hitch. “Bring your swim trunks,” he advises. “Everybody’s gettin’ soaked.”

“Gopuff is a hugely ambitious, active brand,” said John McKelvey, founder and CCO of agency MIRIMAR, in a statement. “Rather than buy a traditional 30’ sec spot and hope it breaks through, we created an entertainment platform that can be ongoing, achieve awareness and get people actively experiencing Gopuff.”

The “Gopuff Quartertime Show” will stream between the first and second quarter of the Super Bowl on Twitter as well as Gopuff and Lil Dicky’s social media platforms and YouTube channels.

Credits

Date
Feb 09, 2022
Client :
goPuff
Agency :
Mirimar
SVP Business :
Dan Folkman
VP Global Marketing & Communications :
Erica Matthews
Head of Brand Marketing :
Jessica Lauria
Head of Production :
Heather Brown
Brand Manager :
Sophie Novick
Sr Producer :
Paymon Parsia
Head of Category Marketing :
Michael Raspatello
Sr Producer :
Sam McGrane
Sr Producer :
James Chang
Head of Creative Services :
Joseph Jones
Head of Business Development :
Marshall Osborne
Chief of Staff :
Karly Bader
Founder & Chief Creative Officer :
John McKelvey
Founder & Managing Director :
Luke McKelvey
Executive Creative Director :
Nick Morrissey
Creative Director / Art Direction :
Eron Broughton
Chief Strategy Officer & Partner :
Meredith Chase
Group Account Director :
Mandy Wakimoto
Creative / Art Direction :
Bella Davies
Creative / Art Direction :
James Kunzler
Creative / Copywriting :
Winston Farley
Group Account Director :
Molly Barela
Head of Production :
Dieter Lebbe
Senior Producer :
Holly Fisher
Senior Project Manager :
Lindsey Reynolds
Business Affairs :
Cindy Lewellen
Talent :
Lil Dicky
Production :
PRETTYBIRD
Director :
Kitao Sakurai
Vice President / Executive Producer :
Suzanne Hargrove
Director of Production :
Tracy Hauser
Producer :
Carr Donald
Producer :
Donald Williams
Production Supervisor :
Nick Shandra
DP :
Brian Lannin
Production Designer :
Kai Boydell
Wardrobe Stylist :
Romy Itzigsohn
Music :
Lil Dicky
Composition/ Music Editing Sound Design & Mix :
Barking Owl
Composition/Music Editing :
Houston Fry
Sound Design :
Gus Koven
Mix :
Mike Franklin
Creative Director/ Co Founder :
Kelly Bayett
Producer :
KC Dossett
Editing :
Cabin Edit
Managing Partner :
Carr Schilling
Editor :
Chan Hatcher
Editor :
Taylor Walsh
EP :
Adam Becht
Cutting Assistant :
Dusten Zimmerman
AE :
Tara Wall
Producer :
Katy Lester
VFX :
Kevin
Partner/Senior Executive Producer :
Sue Troyan
Partner/Executive Creative Director :
Tim Davies
Senior VFX Producer :
Jami Schakel
Designer :
Miguel Delcan
2D :
Gareth Parr
2D :
Steve Gibbons
2D :
Rob Winfield
2D :
Susanne Scharping
Color :
Company 3
Colorist :
Sofie Borup
Color Producer :
Alexandra Lubrano

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