Gordon's Gin : Gordon Ramsay

This U.K. print and outdoor campaign features the rugged but discerningly sophisticated mug of Scottish super chef Gordon James Ramsay, veteran of numerous celebrated restaurants and TV shows, and a household face in Britain. His name conveniently ties in with the product, while his reputation supplies the requisite air of perfection for this Diageo brand, whose green-bottle U.K. version enjoys a far greater premium cachet than its clear-bottle U.S. cousin.