Frontline COVID nurse wins film festival's honor to watch its entire lineup by herself in a lighthouse

Campaign for Goteborg Film Festival by Stendahls has received high profile PR coverage

Published On
Feb 01, 2021

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Last month, we reported that Sweden's Goteborg Film Festival was seeking a person to spend a whole week alone in a lighthouse watching its movies in a promotional campaign via its agency Stendahls.

After reviewing 12,000 applications, the campaign has selected a worthy winner—emergency nurse Lisa Enroth, who has been working on the frontline with COVID-19 patients throughout the pandemic. She'll be reviewing films from the lighthouse this week in daily video diaries which will all be posted on the festival's website. The first one can be seen here. 

"Through my work in healthcare I seem to have spent ages listening, testing and consoling. I feel like I’m drained of energy. The wind, the sea, the possibility of being part of a totally different kind of reality for a week—all this is really attractive," said Enroth as she set out for the lighthouse island of Pater Noster, where she will be stranded without a mobile phone or any contact with the outside world.

"In these troubled times it feels particularly right to be able to give this unique experience to one of the many heroes of the healthcare system who are all working so hard against COVID-19,” added Mirja Wester, CEO of the Göteborg Film Festival, in a statement.

Meanwhile the campaign has been successful in attracting PR coverage; it featured on the BBC's main news roundup this Saturday morning.