Sweden's Goteborg Film Festival has been running a series of innovative promo campaigns via agency Stendahls, including inviting viewers to watch horror movies while encased in a tomb and asking men to undergo a gyno exam while they watch, to get a "woman's perspective." For 2021, in a campaign that seems entirely appropriate for the COVID-19 era, it's inviting one lucky viewer to spend a week entirely alone in a remote lighthouse, watching back-to-back movies. 

The theme of this year's festival is "Social Distances" and the festival will be held entirely digitally. To highlight that theme, the person will spend the week on the island of Pater Noster, a secluded spot out at sea, without even a mobile phone to connect with the outside world. They will have access to the full festival program of 60 premieres and are expected to provide a daily report about the films they've watched and the experience of being alone in the lighthouse. Film enthusiasts can apply via the festival website. The winner will be selected by Jan 19 and can expect to spend the week of Jan. 30 in the lighthouse.

For those not quite up to that level of social isolation, the festival will also be offering socially-distanced film screenings for one person at a time at two large screening venues, Sweden's Scandinavium arena and the Draken cinema.