His latest stop is quite an unexpected one, as the voice of your GPS -- on cassette tape.
KFC and Wieden & Kennedy's latest Colonel-themed stunt revolves around a cassette (yes, remember them?) of Sanders' voice giving GPS directions. Beginning in KFC's hometown, Louisville, Kentucky, and ending at its Big Chicken restaurant in Marietta, Georgia (which recently featured in an animated film by the brand), the tape narrates a rambling drive through the part of the country responsible for its Georgia Gold Honey Mustard BBQ and Nashville Hot. It includes a stop in Corbin, Kentucky, where Colonel Sanders invented his Original Recipe.
If you're wondering how anyone could actually listen to this, given that no car has a tape deck these days, fear not. Instagrammers Bound For Nowhere and Cameron Fuller will be trying it out for you. They'll pit traditional GPS against the cassette tape GPS as they spend the next two days embarking on the Louisville to Marietta roadtrip, and will be posting social content under the hashtag #GPSCassette.