Obama's Dad Jeans, Einstein's Girly Sandals Are Stars of Harvey Nichols' Men's Campaign

Retailer Gives Powerful Men Much-Needed Makeovers to Promote New Menswear Store

Published On
May 05, 2016

Editor's Pick

Harvey Nichols does a great job of appealing to women in its ads, and now the upscale U.K. retailer is setting its sights on men too, with an irreverent campaign promoting its new menswear destination.

A set of videos by Adam&Eve/DDB center around the strapline "Great men deserve great style." In each, the achievements of a "great man" -- Albert Einstein, President Obama, William Shakespeare, Charles Darwin and outgoing London Mayor Boris Johnson -- are described in reverential tones but juxtaposed with an illustration of said man sporting questionable fashions -- "dad jeans" for Obama, Einstein's girly sandals, Johnson's labradoodle haircut. Keep watching to the end to see the clothing or hair transformed into something way cooler.

Ben Tollett, Adam&Eve/DDB executive creative director, said in a statement: "Since the dawn of time, men have had a lot on their plates: great literary works to pen, earth-shatteringly complex equations to write, global superpowers to run. Something's always had to give. And that's usually been the stuff inside their wardrobes."

The campaign also features a series of print ads. The films, running on TV and online, direct people to the menswear and grooming destination at the retailer's flagship Knightsbridge store in London.


May 05, 2016
Agency :
Adam & Eve/DDB
Brand :
Harvey Nichols
Client :
Harvey Nichols
Group Creative and Marketing Director :
Shadi Halliwell
Head of Marketing :
Anna Davidson
Chief Creative Officer :
Ben Priest
Executive Creative Director :
Ben Tollett
Executive Creative Director :
Richard Brim
Art Director :
Tim Vance
Copywriter :
Paul Knott
Head of Design :
Alex Fairman
Agency Producer :
Amanda Davies
Production Assistant :
Nic Akinnibosun
Production Assistant :
Raluca Anastasiu
Account Management/Business Director :
Paul Billingsley
Account Management/Account Director :
Britt Lippett
Account Manager :
Katie Gough
Agency Planner :
Michelle Gilson
Media Planner :
Tim Payne
Media Planner :
Becky Dorfman
Animator :
Rob Rae
Animation Company :
Post Production :
Touch Digital
Voiceover Artist :
Joe Dixon (at Sue Terry)
Music Supervisor :
Factory Studios
Audio Post :
Factory Studios
Soundtrack Name :
Moonlight Sonata
Composer :
Ludwig Van Beethoven
Dance Track Composer :
Si Begg
Company :

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