Netflix Can Electrify Your Love Life, Cheer Up Your Sulky Teen and More

European Campaign Explores How Shows Can Change Your Life

Published On
Jan 15, 2015

Editor's Pick

A European campaign for Netflix, its first work from Wieden & Kennedy Amsterdam, starts with the premise that Netflix and its personalized watching recommendations can change your life. The main spot illustrates this with examples of various shows: whether it's making your sulky teen laugh thanks to "Arrested Development," finding you a new lesbian lover at a party thanks to "Orange is the New Black" or breaking the ice at an awkward dinner thanks to "House of Cards." It's all nicely done, with a humorous, ironic tone that reminds us somewhat of the campaign for, also by the same agency. Aaron Stoller of Biscuit was the director.

The campaign will run in the U.K,, Ireland, The Netherlands and Nordics, and will be accompanied by several shorter online films exploring a similar theme (the first of which, Sara, launched this week). AKQA Amsterdam also worked on digital development for the campaign, which will include an interactive YouTube video launching next week.


Jan 15, 2015
Agency :
Wieden & Kennedy-Amsterdam
Brand :
Client :
Client :
Vice President, Marketing, Europe :
Ashley Wirasinha
Director, Advertising, Europe :
Laurent Janneau
Director, Marketing, Europe :
Danielle Davies
Director, Marketing :
Rebecca Mortimer
Integrated Producer of Marketing, Europe :
Jeanne Bachelard
Executive Creative Director :
Mark Bernath
Executive Creative Director :
Eric Quennoy
Creative Director :
Sean Condon
Art Director :
Jordi Luna
Copywriter :
Diaa Mohamed
Copywriter :
Evgeny Primachenko
Head of Content Production :
Joe Togneri
Broadcast Producer :
Ross Plummer
Planning Director :
Martin Weigel
Project Manager :
Emma Williamson
Business Affairs :
Emilie Douque
Production Company :
Director :
Aaron Stoller
Director, Photography :
Henrik Stenberg
Producer :
Mala Vassan
Executive Producer :
Kate Taylor
Editing Company :
Peepshow - London
Editor :
Andrea Macarthur
Editor :
Amanda Perry
Audio Post :
Wave Sound Studios, Amsterdam
Sound Designer/ Mixer :
Alex Nichols-Lee
Music :
Big Questions
Artist/Title :
Harry Lightfoot / "To Glory"
Music Company :
Woodwork Music, UK
Music :
Artist/Title :
Beacon Street Studios / "Jaunty"
Music Company :
Beacon Street Studios, LA
Post Production :
Glassworks Amsterdam
Colorist :
Scott Harris
Lead Compositor/Supervisor :
Morten Vinther
Senior Visual Effects Producer :
Anya Kruzmetra
Compositor :
Kyle Obley
Compositor :
Jesper Nybroe
On-Set Visual Effects Supervision :
Naomi Anderlini
3D Lead and Character Design :
Simon Glas
Animation :
Thomas Hinke
Additional Modelling and Rigging :
Rudiger Kaltenhauser
Surfacing, Light and Rendering :
Florian Breg
Creative Director :
Ivar Eden
Associate Creative Director :
Kim Baffi
Copywriter :
Rachael Kendrick
Planning Director :
Laurence Parkes
Senior Project Manager :
Mikaela Westerberg
Production Manager :
Dorothy Bany
Client Partner :
James Scott
Director, Delivery :
Kristopher Smith
Film Director :
Quentin van de Bossche
Digital Production :
Post Production :
Glassworks Amsterdam
Sound Design :
Wave Sound Studios, Amsterdam

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