Netflix Can Electrify Your Love Life, Cheer Up Your Sulky Teen and More
European Campaign Explores How Shows Can Change Your Life
Editor's Pick
A European campaign for Netflix, its first work from Wieden & Kennedy Amsterdam, starts with the premise that Netflix and its personalized watching recommendations can change your life. The main spot illustrates this with examples of various shows: whether it's making your sulky teen laugh thanks to "Arrested Development," finding you a new lesbian lover at a party thanks to "Orange is the New Black" or breaking the ice at an awkward dinner thanks to "House of Cards." It's all nicely done, with a humorous, ironic tone that reminds us somewhat of the campaign for Booking.com, also by the same agency. Aaron Stoller of Biscuit was the director.
The campaign will run in the U.K,, Ireland, The Netherlands and Nordics, and will be accompanied by several shorter online films exploring a similar theme (the first of which, Sara, launched this week). AKQA Amsterdam also worked on digital development for the campaign, which will include an interactive YouTube video launching next week.
Credits
- Date
- Jan 15, 2015
- Agency:
- Wieden & Kennedy-Amsterdam
- Brand:
- Netflix
- Client:
- Netflix
- Client:
- Netflix
- Vice President, Marketing, Europe:
- Ashley Wirasinha
- Director, Advertising, Europe:
- Laurent Janneau
- Director, Marketing, Europe:
- Danielle Davies
- Director, Marketing:
- Rebecca Mortimer
- Integrated Producer of Marketing, Europe:
- Jeanne Bachelard
- Executive Creative Director:
- Mark Bernath
- Executive Creative Director:
- Eric Quennoy
- Creative Director:
- Sean Condon
- Art Director:
- Jordi Luna
- Copywriter:
- Diaa Mohamed
- Copywriter:
- Evgeny Primachenko
- Head of Content Production:
- Joe Togneri
- Broadcast Producer:
- Ross Plummer
- Planning Director:
- Martin Weigel
- Project Manager:
- Emma Williamson
- Business Affairs:
- Emilie Douque
- Production Company:
- Biscuit
- Director:
- Aaron Stoller
- Director, Photography:
- Henrik Stenberg
- Producer:
- Mala Vassan
- Executive Producer:
- Kate Taylor
- Editing Company:
- Peepshow - London
- Editor:
- Andrea Macarthur
- Editor:
- Amanda Perry
- Audio Post:
- Wave Sound Studios, Amsterdam
- Sound Designer/ Mixer:
- Alex Nichols-Lee
- Music:
- Big Questions
- Artist/Title:
- Harry Lightfoot / "To Glory"
- Music Company:
- Woodwork Music, UK
- Music:
- Sara
- Artist/Title:
- Beacon Street Studios / "Jaunty"
- Music Company:
- Beacon Street Studios, LA
- Post Production:
- Glassworks Amsterdam
- Colorist:
- Scott Harris
- Lead Compositor/Supervisor:
- Morten Vinther
- Senior Visual Effects Producer:
- Anya Kruzmetra
- Compositor:
- Kyle Obley
- Compositor:
- Jesper Nybroe
- On-Set Visual Effects Supervision:
- Naomi Anderlini
- 3D Lead and Character Design:
- Simon Glas
- Animation:
- Thomas Hinke
- Additional Modelling and Rigging:
- Rudiger Kaltenhauser
- Surfacing, Light and Rendering:
- Florian Breg
- Creative Director:
- Ivar Eden
- Associate Creative Director:
- Kim Baffi
- Copywriter:
- Rachael Kendrick
- Planning Director:
- Laurence Parkes
- Senior Project Manager:
- Mikaela Westerberg
- Production Manager:
- Dorothy Bany
- Client Partner:
- James Scott
- Director, Delivery:
- Kristopher Smith
- Film Director:
- Quentin van de Bossche
- Digital Production:
- MediaMonks
- Post Production:
- Glassworks Amsterdam
- Sound Design:
- Wave Sound Studios, Amsterdam
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