Kiwi Brewery Plumbs Guy's House With Beer

Saatchi Viral Stunt for Tui Takes Internet by Storm

Published On
Sep 23, 2013

Editor's Pick

If you were one of the 3.2 million people that watched this epic prank on YouTube last week, you might not have noticed the labels on the kegs of beer that were used to plumb a New Zealand man's entire house with ice-cold refreshment. They were for Tui, a Kiwi brewer that teamed up with Saatchi & Saatchi and a group of buddies to play the best prank ever -- transforming the plumbing inside a house so the taps would gush forth beer instead of water. The video was released on YouTube, and has received millions of views. There is no conspicuous branding, and the video's description just says that a group of boys are playing a "bit of a joke" by plumbing kegs into every tap. Shorter commercial length edits are planned, and you can watch the full-length version of the prank here.


Sep 23, 2013
Brand :
Tui Brewery
Client :
Tui Brewery
Agency :
Saatchi & Saatchi-Auckland
Executive Creative Director/Production :
Antonio Navas
Creative Director :
Corey Chalmers
Creative Director :
Guy Roberts
Agency Producer :
Anna Kennedy
Production Company :
Director :
Andy Morton
Executive Producer :
Katie Millington
Director, Photography :
Aaron Morton
Editor :
Dan Kircher
Sound Design :
Franklin Road
Post Producer :

Need a credit fix? Contact the Creativity Editors

Project Type