Hanes shows off its new pouch in underwear ad
Spot from The Martin Agency will premiere during the NBA Playoffs
Editor's Pick
Hanes is bringing its number one underwear guru to the NBA playoffs this weekend. A year ago, Hans traveled the world to find “ball-ance” within his underwear.
Now, the character played by “The Righteous Gemstones” actor Tony Cavalero is back to relieve the heat building up within athletes’ pouches. Hans’ new adventure takes him to the desert, where high temperatures and dry winds can definitely cause problems down there. But the oasis he’s searching for appears in the form of Hanes’ new quick-drying and moisture-wicking performance underpants.
Hans brings a hilarious Jack Black-esque suaveness to the ad, which ends with Hans befriending a boombox-toting meerkat. Floating in a cool pool, Hans shrieks with laughter at the meerkat’s squeaks. “Camel doesn’t get it!” he guffaws as the camera zooms out to reveal a camel floating in a flamingo tube.
The ad will air during the NBA playoffs this Saturday on ESPN, ABC and TNT before expanding to other broadcast networks next month. The spot will run throughout 2022 on paid social channels and streaming platforms.
Credits
- Date
- Apr 14, 2022
- Client :
- Hanes
- Agency :
- The Martin Agency
- Chief Consumer Officer :
- Greg Hall
- SVP & GM, U.S. Men’s Underwear :
- Nadine Hall
- VP, Global Brand Marketing :
- Alvin Chow
- Senior Brand Marketing Manager :
- Maria Talbert
- Chief Creative Officer :
- Danny Robinson
- Executive Creative Director :
- Jordi Martinez
- Group Creative Director :
- Gustavo Dorietto
- Associate Creative Director :
- Avi Steinbach
- Associate Creative Director :
- Rushil Nadkarni
- Art Director :
- MJ Cuyan
- Copywriter :
- Brigham Kmetzsch
- Account Director :
- Kelsey Johnson
- Account Executive :
- Samantha Small
- Group Strategy Director :
- Morgan Aceino
- Group Account Director :
- Chuka Schneider
- Business Affairs Manager :
- Suzanne Wieringo
- Financial Affairs Manager :
- Kevin Llewellyn
- Senior Project Manager :
- Eric Serviss
- Senior Project Manager :
- Kristen Palmisano
- Executive Producer :
- Ann Parker
- Executive Producer :
- Kim Slowik
- Senior Producer :
- Catherine Kennedy
- Digital Producer :
- Chris Gsell
- Storyboard Illustrator :
- Eric Serviss
- Talent :
- Tony Cavalero
- Editorial :
- Arcade Edit
- Edit :
- Dave Anderson
- Producer :
- Ellen Lavery
- Animation :
- Platige
- Executive Producer :
- Aurelian Simon
- Mixer :
- Eleven Sound
- Engineer :
- Andrew Smith
- Engineer :
- Jeff Payne
- Producer :
- Melissa Elston
- Color :
- Company 3
- Colorist :
- Dave Hussey
- Producer :
- Mario Castro
- Production Company :
- Eleanor Films
- Director :
- Chris Woods
- Executive Producer :
- Sophie Gold
Need a credit fix? Contact the Creativity Editors