Spot from The Martin Agency will premiere during the NBA Playoffs
Apr 14, 2022
Hanes is bringing its number one underwear guru to the NBA playoffs this weekend. A year ago, Hans traveled the world to find “ball-ance” within his underwear.
Now, the character played by “The Righteous Gemstones” actor Tony Cavalero is back to relieve the heat building up within athletes’ pouches. Hans’ new adventure takes him to the desert, where high temperatures and dry winds can definitely cause problems down there. But the oasis he’s searching for appears in the form of Hanes’ new quick-drying and moisture-wicking performance underpants.
Hans brings a hilarious Jack Black-esque suaveness to the ad, which ends with Hans befriending a boombox-toting meerkat. Floating in a cool pool, Hans shrieks with laughter at the meerkat’s squeaks. “Camel doesn’t get it!” he guffaws as the camera zooms out to reveal a camel floating in a flamingo tube.
The ad will air during the NBA playoffs this Saturday on ESPN, ABC and TNT before expanding to other broadcast networks next month. The spot will run throughout 2022 on paid social channels and streaming platforms.