Angel Soft Pays Tribute to Single Moms on Father's Day
First Work From Deutsch LA Is an Original Take on Docu-Style Format
Editor's Pick
Most Father's Day ads pay tribute to the men in our lives, but this spot from Angel Soft takes a different, and original, angle by focusing on the single moms who play both father and mother to their kids.
In a twist on the familiar Mother's Day/Father's Day docu-style format in which adult kids speak about their relationships with their parents, the spot, the first for the bathroom tissue brand out of Deutsch LA., consists of a series of emotional interviews with adults brought up by single moms. They tell how their moms fixed the car, and taught them how to fight, while also hugging them and playing a softer, more traditionally "maternal" role. That idea ties neatly into a new tagline for the brand, "Be Soft, Be Strong."
Georgia Pacific-owned Angel Soft is also encouraging people to share their personal stories about moms on Father's Day, using the hashtag #HappyFathersDayMom.
Credits
- Date
- Jun 18, 2015
- Brand :
- Angel Soft
- Client :
- Angel Soft
- Agency :
- Deutsch
- Chief Marketing Officer :
- Douwe Bergsma
- Senior Vice President, and General Manager, Bath Tissue :
- Vivek Joshi
- Senior Marketing Director, Brand Center :
- Shari Neumann
- Senior Brand Director :
- Joe Stempien
- Senior Brand Manager :
- Todd Wingfield
- Brand Manager :
- Melissa Blunte
- North America Chief Creative Office :
- Pete Favat
- Executive Creative Director :
- Karen Costello
- Executive Creative Director :
- Juan Oubina
- Associate Creative Director :
- Melissa Langston-Wood
- Associate Creative Director :
- Jorge Ortega
- Director, Integrated Production :
- Vic Palumbo
- Executive Integrated Producer :
- Rachel Seitel
- Integrated Producer :
- Win Bates
- Associate Integrated Producer :
- Justin Polk
- Music Director :
- Dave Rocco
- Group Account Director :
- Erik Petersen
- Group Account Director :
- Montse Barrena
- Account Director :
- Megan Prince
- Account Director :
- Lauren Pollare
- Account Executive :
- Melanie Faessler
- Assistant Account Executive :
- Bianca Brittain
- Chief Strategic Officer :
- Colin Drummond
- Executive Planning Director :
- Jeffrey Blish
- Group Planning Director :
- Thas Naseemuddeen
- Account Planner :
- Eva Cantor
- Digital Strategist :
- Janet Shih
- Director, Integrated Business Affairs :
- Abilino Guillermo
- Senior Business Affairs Manager :
- Terry Miglin
- Director, Broadcast Traffic :
- Anna Brito
- Chief Executive Offier :
- Mike Sheldon
- President, Los Angeles :
- Kim Getty
- Live Action Production Company :
- Eric Kaufman
- Live Action Production Company :
- Ted Markovic
- Live Action Production Company :
- Matt Johnson
- Live Action Production Company Line Producer :
- Melissa Verdugo
- Editor :
- Morgan Griswold
- Executive Producer :
- Ted Markovic
- Producer :
- Simone Gurren
- Executive Producer :
- Rhubie Jovanov
- Colorist :
- Stefan Sonnenfeld
- Broadcast Motion Design Director :
- Jason Porter
- Music :
- Elias Arts
- TItle Design :
- Father's Day
- Executive Creative Director/Production :
- Vincenzo LoRusso
- Creative Director :
- Michael Goldstein
- Executive Producer :
- Vicki Ordeshook
- Head of Production :
- Katie Overcash
- Mixer :
- Chase Butters
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