Hard Rock’s new star-studded campaign features Lionel Messi, Shakira, Noah Kahan and John Legend

Gale campaign launches the brand’s loyalty program and features a cover of the Beatles’ ‘Come Together’

Published On
May 08, 2024
John Legend, Shakira and Lionel Messi

Editor's Pick

Lionel Messi, Noah Kahan, John Legend and Shakira star in a new campaign from Hard Rock International set to the tune of the Beatles iconic song “Come Together,” as covered by Kahan, the Grammy-nominated singer-songwriter.

Created by agency Gale, a hero spot showcases all the amenities of Hard Rock hotels, casinos and cafes, as the stars stroll through scenes of the Hard Rock Hotel Riviera Maya, the Hard Rock Hotel New York and the Seminole Hard Rock Hotel and Casino Hollywood, which is home to the Guitar Hotel. The film flaunts the adult and family-friendly perks of each, while introducing Unity by Hard Rock, a loyalty program that offers rewards across the portfolio of hotels, casinos, cafes and shops. 

 

The work flaunts the star power and prestige of the brand, which has more than 200 properties and rubs shoulders with the likes of global music and sports superstars. 

“Hard Rock is one of the world’s most iconic brands, with nearly universal awareness. But people are not aware of everything they offer,” said Winston Binch, chief brand and experience officer at Gale. “To solve that and drive Unity sign-ups, we set out to create an entertaining campaign featuring a re-imagined version of one the most iconic songs in history along with icons of today. With these superstar spokespeople who represent a variety of industries, cultures and passions, the campaign highlights the variety of passions Hard Rock consumers can explore—food, music, casinos and gaming, to name a few.”

The cover of “Come Together” was created by Hard Rock in collaboration with Gale, Redline Media Group, Golin, Osceola Group Marketing, Globant and Real Time Media.

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Credits

Date
May 08, 2024
Client :
Hard Rock International
Client :
Hard Rock Hotel
Agency :
Gale
Production Company :
SMUGGLER
Director :
Jovan Todorovic
Executive Producer :
Patrick Milling-Smith
Executive Producer :
Brian Carmody
Executive Producer :
Jaclyn Larson
Managing Director :
Sue Yeon Ahn
Producer :
Carmen Bosley
Producer :
Rachel Perkins
DP :
Christophe Collette
DP :
Todd Martin
Production Designer :
Alec Contestabile
Editorial :
Iconic Editorial
Editor :
Milena Petrovic
EP :
Sarah Holme
VFX Studio :
Artjail
EP :
John Skeffington
Producer :
Bridgette Spalding
Project Lead :
JD Yepes
Shoot Supervisor :
Steve Mottershead
Flame Op :
Clarke Rives
Compositor :
Ben Macchiano
Compositor :
Giulia Bartra
Compositor :
Alejandro Villabon
CG :
Todd Herman
CG :
Sandor Toledo
Design :
Luke Bellissimo
Design :
Adrian Letechipia
Media :
Psyop
CD :
Frederick Ross
VFX Supervisor :
Frederick Ross
Director :
Frederick Ross
2D Lead :
Frederick Ross
Sr. Producer :
Andrew Gilson
EP Post :
Will Mok
EP Live Action :
Andrea Panda
3D Lead/Generalist :
Thomas Sali
2D Animator :
Clint Chang
Post-Production Audio :
Formosa Group
Engineer :
John Bolen
EP :
Lauren Cascio
Marketing Agency :
Gale
Chief Brand and Experience Officer :
Winston Binch
ECD :
Geoff Edwards
CD :
Becky Kitlan
CD :
Andre DeCastro
CD :
Sean Atkinson
EP :
Tessa Banks
Sr. Producer :
Chris Perry
Managing Director :
David Norton
Client Executive :
David Norton
Client Partner :
Andrea Toop
Project Manager :
Wesley Bressette
Director :
Wesley Bressette
Project Manager :
Nadia English
PR :
Golin
Marketing :
Osceola Group Marketing

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Project Type