Hard Rock’s new star-studded campaign features Lionel Messi, Shakira, Noah Kahan and John Legend

Lionel Messi, Noah Kahan, John Legend and Shakira star in a new campaign from Hard Rock International set to the tune of the Beatles iconic song “Come Together,” as covered by Kahan, the Grammy-nominated singer-songwriter. Created by agency Gale, a hero spot showcases all the amenities of Hard Rock hotels, casinos and cafes, as the stars stroll through scenes of the Hard Rock Hotel Riviera Maya, the Hard Rock Hotel New York and the Seminole Hard Rock Hotel and Casino Hollywood, which is home to the Guitar Hotel. The film flaunts the adult and family-friendly perks of each, while introducing Unity by Hard Rock, a loyalty program that offers rewards across the portfolio of hotels, casinos, cafes and shops. The work flaunts the star power and prestige of the brand, which has more than 200 properties and rubs shoulders with the likes of global music and sports superstars. “Hard Rock is one of the world’s most iconic brands, with nearly universal awareness. But people are not aware of everything they offer,” said Winston Binch, chief brand and experience officer at Gale. “To solve that and drive Unity sign-ups, we set out to create an entertaining campaign featuring a re-imagined version of one the most iconic songs in history along with icons of today. With these superstar spokespeople who represent a variety of industries, cultures and passions, the campaign highlights the variety of passions Hard Rock consumers can explore—food, music, casinos and gaming, to name a few.” The cover of “Come Together” was created by Hard Rock in collaboration with Gale, Redline Media Group, Golin, Osceola Group Marketing, Globant and Real Time Media. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Hard Rock’s new star-studded campaign features Lionel Messi, Shakira, Noah Kahan and John Legend

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