Bud Imagines How Harry Caray Would Have Called Cubs Win
Brand Worked With Caray Family Estate
Editor's Pick
Budweiser -- which re-aired a classic Harry Caray ad last night to celebrate the Cubs World Series win -- created a video overnight imagining how the legendary broadcaster might have called last night's game.
Budweiser worked with the Caray family estate to obtain recordings of Mr. Caray's voice and then layed it over footage of last night's win and ruckus celebrations in Chicago. The agency behind the ad is VaynerMedia.
Mr. Caray was the voice of the Cubs from 1982 until he died in 1998. He got his start in Major League Baseball with the St. Louis Cardinals in the hometown of Anheuser-Busch. He did Cardinals games from 1945 to 1969.
As the Chicago Tribune reported in 2015, Mr. Caray's dismissal from the Cardinals might have been "because he allegedly was having an affair with [Anheuser-Busch] owner August Busch III's daughter-in-law." The newspaper added that "the image-conscious Caray always had a standard reply through the years: 'I would prefer to have people believe I was so irresistible (he was 51 at the time) that a beautiful starlet would go for me over the 25-year-old millionaire heir to the crown. ' "
Credits
- Date
- Nov 03, 2016
- Brand :
- Budweiser
- Client :
- Budweiser
- Agency :
- VaynerMedia
- Chief Creative Officer :
- Steve Babcock
- Vice President, Group Creative Director :
- Chris Bradley
- Creative Director :
- Todd Bradley
- Art Director :
- Jes Vallee
- Senior Copywriter :
- Tory Dickerson
- Copywriter :
- Chelsea Furlong
- Copywriter :
- Craig Miller
- Art Director :
- Arturo Aranda
- Creative :
- Chandler Bullock
- Account and Strategy :
- Joe Quattrone
- Account Director :
- Joe Leotta
- Account Supervisor :
- Alex Slavin
- Account Executive :
- Tracy Lowy
- Project Manager :
- Chris Domenick
- Production Company :
- VaynerMedia
- Vice President, Production :
- Aaron Behr
- Executive Producer :
- Dylan Edgar
- Executive Producer :
- Erin Sax
- Line Producer :
- Nicole Cosgrove
- Line Producer :
- Aaron Steele Nicholson
- Producer :
- Shelby Bartelstein
- Production Manager :
- Jennifer Kachler
- Director :
- Ritesh Gupta
- Director, Photography :
- Boaz Freund
- Post Production Company :
- Cutters
- Editorial Company :
- Cutters
- Editor :
- Tom Brassil
- Assistant Editor :
- Jackie Cohen
- Assistant Editor :
- Emily Tolan
- Post Producer :
- Patrick Casey
- Digital Imaging Technician :
- Kyle McKenna
- Finish :
- Flavor
- Executive Producer :
- Neal Cohen
- Color and Finishing :
- Steve Wood
- Color and Finishing :
- Chris Elliott
- Producer Assistant :
- Patrick Wong
- Audio Producer :
- Another Country
- Executive Producer :
- Tim Konn
- Sound Mixer :
- Drew Weir
- Sound Assistant :
- Alex Paguirigan
- Music :
- Beta Petrol
Need a credit fix? Contact the Creativity Editors
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