Bud Imagines How Harry Caray Would Have Called Cubs Win
Brand Worked With Caray Family Estate
Nov 03, 2016
Budweiser -- which re-aired a classic Harry Caray ad last night to celebrate the Cubs World Series win -- created a video overnight imagining how the legendary broadcaster might have called last night's game.
Budweiser worked with the Caray family estate to obtain recordings of Mr. Caray's voice and then layed it over footage of last night's win and ruckus celebrations in Chicago. The agency behind the ad is VaynerMedia.
Mr. Caray was the voice of the Cubs from 1982 until he died in 1998. He got his start in Major League Baseball with the St. Louis Cardinals in the hometown of Anheuser-Busch. He did Cardinals games from 1945 to 1969.
As the Chicago Tribune reported in 2015, Mr. Caray's dismissal from the Cardinals might have been "because he allegedly was having an affair with [Anheuser-Busch] owner August Busch III's daughter-in-law." The newspaper added that "the image-conscious Caray always had a standard reply through the years: 'I would prefer to have people believe I was so irresistible (he was 51 at the time) that a beautiful starlet would go for me over the 25-year-old millionaire heir to the crown. ' "