HBO All-Stars Band Together to Sing Unique Rendition of 'The Twelve Days of Christmas'
Because Who Wouldn't Want a Vampire in a Pear Tree?
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HBO all-stars are banding together to perform a unique rendition of the classic holiday tune "The 12 Days of Christmas" in a fun social campaign promoting the broadcaster's streaming service HBO Now.
Yesterday the brand debuted on social channels a video starring "Game of Thrones" actor Liam Cunningham (Davos Seaworth) "singing" the first day of the carol, with a GoT-themed twist. Today, a second video broke featuring "Entourage" actor Rex Lee. Upcoming films will include stars from "Girls," "The Wire," "Curb Your Enthusiasm," "True Blood" and "Veep" and will run through December 18.
The effort advertises 12 Day sof HBONow, a promotion that allows HBO customers to gift their friends and family free streaming access to the pilot episodes of 12 popular HBO shows. For the finale, which will feature "True Blood" actress Kristin Bauer van Straten, fans will have the opportunity to help craft the final day's lyrics via True Blood's Facebook and Twitter accounts.
Credits
- Date
- Dec 07, 2015
- Brand :
- HBO
- Client :
- HBO
- Agency :
- 360i
- Chief Creative Officer :
- Pierre Lipton
- Group Creative Director :
- Michael Nuzzo
- Creative Director :
- Adam Gloo
- Creative Director :
- Emily Sander
- Art Director :
- Michael Dooley
- Art Director :
- John Ta
- Motion Designer :
- Kadeem Dick
- Group Account Director :
- Josh Lenze
- Associate Director :
- Audri Nakamura
- Senior Producer :
- Halley Hopkins
- Senior Strategist :
- Darren Wong
- Social Publicist :
- Alden Millar
- Social Publicist :
- Marty Zelenko
- Executive Vice President, Consumer Marketing :
- Chris Spadaccini
- Vice President, Consumer Marketing :
- Jason Mulderig
- Consumer Marketing Director :
- Dana Lichtenstein
- Associate Manager of Consumer Marketing :
- Kate Cohen
- Director, CRM and Retention Marketing :
- Christa Patrylak
- Manager, CRM and Retention Marketing :
- Valentina Monte
- Digital Production Director :
- Sean Gardner
- Senior Producer :
- Sohyung Kang
- Producer :
- Emily Donahue
- Creative Director, Consumer Marketing :
- Catherine Lee
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