I Can't Believe It's Not Butter : Headphones

Published On
Apr 04, 2014

Editor's Pick

Unilver's I Can't Believe It's Not Butter is known for its melodramatic comedic campaigns, but the brand has tapped the Bull-Whitehouse on a quirky new effort that shows off an amazing benefit of the product, beyond taste. A series of deadpan shorts (see others here, and here) star a woman whose quest for fluffier scrambled eggs finds her fluffing her pet hen, employing a chicken masseuse and even putting her chicken through bird pilates. But there really is no need, according to the new campaign, which also features a dedicated site, Getfluffiereggs.com.

While the larger overall idea of the product itself is "believe," the campaign "focuses on the unbelievable fact that I Can't Believe It's Not Butter produces the most wonderful fluffy srambled eggs imaginable --and other slightly less conventional ways are really not going to match the result," explained Bull-Whitehouse founder Matthew Bull.

Creative team was Alex Riezebeek, Brit Larson and Corey Gehrig. Producer Sasha Stollman. Account person Mallory Solomon. Client is obviously Unilever.

Oh, and of course the tone is vital for the brand - we are irreverent, unusual, hopefully humerous. Why else would we have a name that long.


Apr 04, 2014
Brand :
I Can't Believe It's Not Butter
Client :
I Can't Believe It's Not Butter
Agency :
The Bull-White House-New York
Agency :
The Bull-White House-New York
Executive Producer :
Sasha Stollman
Senior Art Director :
Brit Larson
Copywriter :
Alex Riezebeek
Art Director :
Corey Gehrig
Production Company :
Director :
Steven Diller
Executive Director :
Jay Shapiro
Producer :
Andrea Chadimova
Editorial Company :
Cut + Run
Editor :
Jon Grover
Assistant Editor :
Adam Bazadona
Executive Producer :
Raná Martin
Producer :
Ashley Thompson
Color Correction :
The Mill
Online Editor :
Joseph Grosso
Sound Mixer :
Joe O'Connell

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