Vaseline Turns Missionary With The Healing Project
Unilever Brand Teams Up With Medical Aid Organization to Treat Skin Conditions
Editor's Pick
Vaseline has launched charitable initiative The Healing Project to help people in need of dermatological care across the world. The Unilever-owned skincare brand is partnering with Direct Relief, an international medical aid organization, to provide dermatological care, medical supplies, products and health worker training to help heal the skin of five million people living in the wake of crisis and disaster in the U.S. and abroad by 2020.
BBH New York worked on the campaign, and filmed this ad to promote the project, shot on location during dermatological missions in the Philippines and Kenya. In 2015 The Healing Project traveled to the Philippines to treat people for free in an area devastated by Typhoon Haiyan, and to a rural community in Kenya where many patients had the opportunity to receive dermatological care for the first time in their lives. It also treated Syrian refugees in Jordan. In 2016, missions will be held in India, South Africa, Nepal and other parts of the world.
Vaseline is also encouraging Americans to contribute through an online donation mechanism and a "buy one to give one" promotion. People can also visit the project website to build a relief kit for someone in need.
Credits
- Date
- Jan 14, 2016
- Brand :
- Vaseline
- Client :
- Vaseline
- Agency :
- BBH-New York
- Chairperson :
- John Patroulis
- Chief Creative Officer :
- Ari Weiss
- Executive Creative Officer :
- Laura Fegley
- Creative Team :
- Mikio Bradley
- Creative Team :
- Klara Lindberg
- Head of Integrated Production and Technology :
- Carey Head
- Head of Content Production :
- Kate Morrison
- Senior Producer :
- Christina Carter
- Senior Producer :
- Sean McGee
- Global Business Director :
- Torrey La Grange
- Global Account Manager :
- Nicole Landesman
- Production Company :
- Radical Media
- Director :
- Michael Lawrence
- Executive Producer :
- Gregg Carlesimo
- Line Producer :
- Clint Caluory
- Editor :
- Georgia Dodson
- Edit House :
- Cut + Run
- Post Production :
- Company 3
- Sound Mixer :
- Seth Phillips
- Audio House :
- Sound Lounge
- Music :
- Able Baker
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