Pedigree Shows How Dogs Calm Their Owners -- and Vice Versa
Heart Monitor Experiment Proves Pets Reduce Anxiety Levels
Editor's Pick
Pedigree demonstrates not only that dogs have a calming effect on their owners, but that it works the other way around too, in this fascinating experiment from Australia.
Agency Clemenger BBDO collaborated with canine welfare scientist Mia Cobb and human performance specialist Dr. Craig Duncan on the project, which involved three dog owners and their pets together. Heart monitors were placed on both animals and owners and they were then separated. When they were reunited, their heartbeats and anxiety levels dropped dramatically -- then, their heart rhythms actually aligned.
Dr. Duncan professed himself astonished by the result: "I would have never thought that the configuration of the heartbeats would be in sync as much as they were," he said in a statement.
The film of the experiment, seen here, contains some emotive backstories to the owners and their relationship with their pets. Pedigree will donate one Australian dollar to PetRescue for every time it's shared on Facebook using the hashtag #HeartsAligned.
Credits
- Date
- May 06, 2016
- Brand :
- Pedigree
- Client :
- Pedigree
- Agency :
- Clemenger BBDO
- Director, Marketing :
- Ben Culliganer
- Marketing Manager :
- Kate Waite
- Brand Manager :
- Jess Hoare
- Digital Business Partner Manager :
- Lachland Martin
- Digital Operations Manager :
- Maree Edwards
- Chief Executive Officer :
- Nick Garrett
- Chairperson :
- James McGrath
- Executive Creative Director :
- Ant Keogh
- Creative :
- Joe Sibley
- Creative :
- Giles Watson
- Group Account Director :
- Bryce Coombe
- Account Director :
- Khia Croy
- Account Manager :
- Charlotte Lang
- Planning Director :
- Michael Derepas
- Executive Producer :
- Sonia Von Bibra
- Senior Producer :
- Emma Johnson
- Digital Producer :
- Charlotte Abroms
- Print Production :
- Nick Short
- Designer :
- Jake Turnbull
- Senior Digital Designer :
- Jess Ramsey
- Digital Strategist :
- Sam Hodgson
- Social Media Copywriter :
- Hugh Gurney
- Production Company :
- Finch
- Managing Director :
- Corey Esse
- Executive Producer :
- Corey Esse
- Director :
- Luke Bouchier
- Producer :
- Jackie Adler
- Director, Photography :
- Jordan Maddocks
- Company :
- Top Technicians
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