Heidi Klum Is Making Men's Underthings in Wix.com Campaign
Supermodel-Turned-Mogul Is Non-Stop With the New Biz Ideas
May 13, 2015
Project Runway and Victoria's Secret aren't enough for Heidi Klum, so website provider Wix.com is helping her to spread her wings in its latest iteration of #ItsThatEasy, which launched during the Super Bowl with an ad showing the afterlife of NFL greats.
This time, we see supermodel-turned-mogul Klum tossing out new business ideas with her agent, played by Rex Lee. Some of them aren't so hot, like vacation spot Heidi's Hideaways, hi-lo shoe idea Heidi Highs and Lows. But one really hits the spot, a new male briefs line, Heidi Whities.
Each new business idea has its own site, too, courtesy of Wix.com.
The new ad was directed by Frank Samuel, Jeff Reed and Lauren Bayer of Committee LA, who worked with San Francisco-based creative team Jeff Huggins and Andrea Janetos.