Heineken celebrates the reopening of bars with masks, elbow bumps and awkward moments

European spot is the brand's latest in a series chronicling life in the coronavirus era

Published On
Jul 24, 2020

Editor's Pick

From illustrating the perils of video call drinks sessions to reminding customers to support closed bars, Heineken has continued advertising in recent months with a series of spots chronicling our changing behavior during the pandemic. 

Now that bars are re-opening in Europe, the beer brand and agency Publicis Italy are back with another spot, this time taking a light-hearted look at how to enjoy nightlife again responsibly. The film, directed by MJZ"s Nicolai Fuglsig, depicts bar-goers adapting to the new rules, like greeting one another with elbow bumps, dilemmas about whether to take masks off to blow out birthday candles, trying to remember not to share your friend's food and turning the tap off in the bathroom without touching it with your hand.  (Oh, and you can't go and sit next to a stranger either, which makes it hard if you're that kind of guy.)

It's set to the track "That's Life," which seems like an appropriate choice for its wryly humorous tone, and ends with the words #SocializeResponsibly to keep bars open."


Jul 24, 2020
Client :
Agency :
Sr. Director Global Heineken® Brand :
Bram Westenbrink
Global Integrated Communication & CMI Manager :
Daniela Iebba
Global Communication Manager Heineken® Brand team :
Jose Antonio Casillas
Global Chief Creative Officer Publicis WW :
Bruno Bertelli
Chief Creative Officer Publicis Italy :
Cristiana Boccassini
Global Executive Creative Director :
Mihnea Gheorghiu
Global Creative Director :
Eoin Sherry
Global Creative Director :
Sandra Bold
Creative Supervisor :
Marie Poumeyrol
Copywriter :
Alex Sinmaleza
Copywriter :
Margherita Teodori
Art Director :
Thomas Aito
Global Strategy Director :
James Moore
Senior Strategic Planner :
Rafael Trevisan
Head TV Production :
Francesca Zazzera
TV Producer :
Sanam Bartoletti
Global Client Service Director :
Eleni Charakleia
Account Supervisor :
Gonzalo Gutierrez
Account Supervisor :
Jan Wojtkowski
Post Producer :
Sabrina Sanfratello
Senior Copywriter :
Sara Rosset
Art Director :
Giulia Di Filippo
Production Company :
Director :
Nicolai Fuglsig
Ruben Impens
Executive Producer :
Helen Kenny
Producer :
Tim Wild
Editor :
Fabrizio Rossetti
Editor :
Fabrizio Squeo
Post Production Company :
Colorist :
Jean Clement Souret
FX Supervisor :
Kamen Markov
Executive Producer :
Dafydd Upsdell
Post Producer :
Amie Kingsnorth
Music Supervision :
Music Supervision :
Michael Bertoldini

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