Heineken celebrates the reopening of bars with masks, elbow bumps and awkward moments
European spot is the brand's latest in a series chronicling life in the coronavirus era
Editor's Pick
From illustrating the perils of video call drinks sessions to reminding customers to support closed bars, Heineken has continued advertising in recent months with a series of spots chronicling our changing behavior during the pandemic.
Now that bars are re-opening in Europe, the beer brand and agency Publicis Italy are back with another spot, this time taking a light-hearted look at how to enjoy nightlife again responsibly. The film, directed by MJZ"s Nicolai Fuglsig, depicts bar-goers adapting to the new rules, like greeting one another with elbow bumps, dilemmas about whether to take masks off to blow out birthday candles, trying to remember not to share your friend's food and turning the tap off in the bathroom without touching it with your hand. (Oh, and you can't go and sit next to a stranger either, which makes it hard if you're that kind of guy.)
It's set to the track "That's Life," which seems like an appropriate choice for its wryly humorous tone, and ends with the words #SocializeResponsibly to keep bars open."
Credits
- Date
- Jul 24, 2020
- Client :
- Heineken
- Agency :
- Publicis-Italy
- Sr. Director Global Heineken® Brand :
- Bram Westenbrink
- Global Integrated Communication & CMI Manager :
- Daniela Iebba
- Global Communication Manager Heineken® Brand team :
- Jose Antonio Casillas
- Global Chief Creative Officer Publicis WW :
- Bruno Bertelli
- Chief Creative Officer Publicis Italy :
- Cristiana Boccassini
- Global Executive Creative Director :
- Mihnea Gheorghiu
- Global Creative Director :
- Eoin Sherry
- Global Creative Director :
- Sandra Bold
- Creative Supervisor :
- Marie Poumeyrol
- Copywriter :
- Alex Sinmaleza
- Copywriter :
- Margherita Teodori
- Art Director :
- Thomas Aito
- Global Strategy Director :
- James Moore
- Senior Strategic Planner :
- Rafael Trevisan
- Head TV Production :
- Francesca Zazzera
- TV Producer :
- Sanam Bartoletti
- Global Client Service Director :
- Eleni Charakleia
- Account Supervisor :
- Gonzalo Gutierrez
- Account Supervisor :
- Jan Wojtkowski
- Post Producer :
- Sabrina Sanfratello
- Senior Copywriter :
- Sara Rosset
- Art Director :
- Giulia Di Filippo
- Production Company :
- MJZ
- Director :
- Nicolai Fuglsig
- DOP :
- Ruben Impens
- Executive Producer :
- Helen Kenny
- Producer :
- Tim Wild
- Editor :
- Fabrizio Rossetti
- Editor :
- Fabrizio Squeo
- Post Production Company :
- MPC
- Colorist :
- Jean Clement Souret
- FX Supervisor :
- Kamen Markov
- Executive Producer :
- Dafydd Upsdell
- Post Producer :
- Amie Kingsnorth
- Music Supervision :
- Sizzer
- Music Supervision :
- Michael Bertoldini
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