From illustrating the perils of video call drinks sessions to reminding customers to support closed bars, Heineken has continued advertising in recent months with a series of spots chronicling our changing behavior during the pandemic. 

Now that bars are re-opening in Europe, the beer brand and agency Publicis Italy are back with another spot, this time taking a light-hearted look at how to enjoy nightlife again responsibly. The film, directed by MJZ"s Nicolai Fuglsig, depicts bar-goers adapting to the new rules, like greeting one another with elbow bumps, dilemmas about whether to take masks off to blow out birthday candles, trying to remember not to share your friend's food and turning the tap off in the bathroom without touching it with your hand.  (Oh, and you can't go and sit next to a stranger either, which makes it hard if you're that kind of guy.)

It's set to the track "That's Life," which seems like an appropriate choice for its wryly humorous tone, and ends with the words #SocializeResponsibly to keep bars open."