Since soccer fans can't go to the stadium, Heineken is bringing the stadium to them (at least part of it)

Brand is sending authentic seats to fans so they can enjoy the match as if they were sitting right by the pitch

Published On
Jul 31, 2020

Editor's Pick

So the sports world has gotten really creative about bringing fans as close to the game as possible at a time when going to the court or the field is a big no-no. MLB has its cardboard doppelgangers, the NBA teamed with Michelob Ultra and Microsoft to bring basketball fans into the arena for games (virtually). And now Heineken is bringing the soccer stadium directly to the fans. 

To promote its zero-alcohol offering Heineken 0.0, the brand has created “Stadium in a Box,” a contest that will give lucky MLS fans their own authentic stadium seat branded with their team’s logo.  

To score the prize, fans need to show on Twitter how they "cheers from home" with the hashtags #CheersfromHome and #Promo while also tagging @Heineken_US.  Full rules can be found at

But wait! There’s more—something that might make the home stadium seat even better than the stadium stadium seat. The prize also comes with a Heineken 0.0 beer fridge, so soccer fans won’t have to risk missing a goal or bother waiting for the non-existent concessions guy to come by. 

Perhaps version 2.0 can come with a built-in potty.