Heineken's funny Champions League ad details the pain of missing a goal
Beer brand takes a light-hearted approach in soccer sponsorship campaign
Editor's Pick
Heineken's new campaign for its sponsorship of soccer's UEFA Champions League humorously explores the pain fans feel when they accidentally miss a goal.
Whether it's because they went to get a beer, went to the toilet, answered the door to a takeout delivery or simply glanced at their phone, all the possible scenarios are detailed in a hilarious spot by Publicis Italy, all set to Aerosmith's "I Don't Wanna Miss a Thing."
The ad introduces a new tagline for the brand, "That's Heineken," accompanied by a new approach.
"We are aiming to be light-hearted but also to make a serious point about being in the moment, as there are so many distractions now when you watch sport," says Bruno Bertelli, global chief creative officer of Publicis. "For millennials, life is very serious so we are trying to get back to the DNA of the Heineken brand."
The campaign will also includes digital tools to stop people from getting distracted, created by Poke London, and will encourage people to document their own "unmissable moments."
Credits
- Date
- Sep 19, 2018
- Agency :
- Publicis Worldwide
- Sr. Director Global Heineken Brand :
- Gianluca di Tondo
- Global Heineken Integrated Communication and Innovation Manager :
- Els Dijkhuizen
- Global Heineken Communication Manager :
- Ita Bassey
- Global Chief Creative Officer Publicis WW & CEO :
- Bruno Bertelli
- Chief Creative Officer :
- Cristiana Boccassini
- Executive Creative Director :
- Luca Cinquepalmi
- Executive Creative Director :
- Marco Venturelli
- Associate Creative Director :
- Eddy Guimaraes
- Associate Creative Director :
- Vinicius Dalvi
- Senior Copywriter :
- James Andrews
- International Strategic Planner :
- James Moore
- Head TV Production :
- Mariella Maiorano
- Producer :
- Viviana Biondolillo
- Worldwide Account Director :
- David Pagnoni
- International Client Service Director :
- Davide Gonzato
- Account Supervisor :
- Barbara Ruscio Levi
- International Account Manager :
- Dalila Salhi
- Account Executive :
- Lischa Steiper
- Production Company :
- Iconoclast Paris
- Director :
- MEGAFORCE
- Director of Photography :
- Lasse Frank
- Executive Producer :
- Charlotte Marmion
- Line Producer :
- Guillaume Lefrancois
- Production Coordinator :
- Emma Palatin
- Production Designer :
- Marco Puig
- Costume Designer :
- Mimi Lempicka
- Casting Director :
- Emma Skowronek
- Editor :
- Fred Olszak
- Post Production Company :
- The Mill
- Executive Producer :
- Misha Stanford-Harris
- Sound Engineer :
- Raj Sehgal
- Sound Company :
- Grand Central Recording Studios
- Group Creative Director :
- Colin Byrne
- Creative :
- Ross Dexter
- Creative :
- Matthew Comras
- Strategic Planner :
- Sol Ghafoor
- Planner :
- Alvaro Ojeda
- Senior Producer :
- Rachel Stuart
- Business Director :
- Juyong Kim
- Account Manager :
- Alex Augustyn
- Data Analyst :
- Chris Wake
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