Heinz's Halloween social ad pays homage to ketchup's role in the festivities

BBH's spooky offering is simple but effective

Published On
Oct 31, 2019

Editor's Pick

A simple but effective ad from Heinz in the U.K. today pays homage to the role Heinz ketchup has played in the festivities over the years.

Referencing its longtime use as fake blood, the post simply features a couple of ketchup-dipped fries styled as fangs, and the label of the Heinz ketchup bottle with the words "Heinz makes it spookier."

It was created by BBH London and is running on Facebook and Instagram as well as press ads. 

Credits

Date
Oct 31, 2019
Client:
Heinz
Agency:
BBH-London
Heinz Marketing & Brand Build Lead:
Matthew Mill
Heinz Marketing Manager:
Francesca Mattiussi
Creative Team:
Gabs Old
Creative Team:
Josh Steele
BBH Creative Team:
Oli Short
BBH Creative Director:
Nick Kidney
BBH Creative Director:
Kevin Stark
BBH Strategist:
Lucy Moody
BBH Account Director:
Lucy Porter
BBH Account Manager:
Rich Small
BBH Producer:
Aine Donovan
Photographer:
Dan Matthews
Typographer:
Sefton Quest
Illustrator:
Christian Tunstall
Media Agency:
Starcom

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