See Hemingway's Novels Condensed Into 15-Second Animations on Instagram

Ernest Hemingway Foundation Appeals to Short Attention Spans With Digests of Classic Novels

Published On
Nov 19, 2014

Editor's Pick

How do you interest young people, with their short attention spans and multiple digital devices, in the novels of Ernest Hemingway? That's the challenge faced by the Ernest Hemingway Foundation of Oak Park, Illinois, which is dedicated to promoting the life and work of the American author. The unusual solution: Instagram.

Ogilvy & Mather Chicago and director Eduardo Cintron created three animated films offering 15-second digests of "A Farewell to Arms" (seen here), "The Old Man and the Sea," and "For Whom the Bell Tolls." Each uses a different animation style befitting the novel's setting, plot and characters. The micro-books can be viewed on the Foundation's Instagram feed, and viewers are then encouraged to go away and read the actual books. But be warned -- there are spoilers.

Credits

Date
Nov 19, 2014
Brand:
The Ernest Hemingway Foundation
Client:
The Ernest Hemingway Foundation
Account Executive:
Jane Johnsen
Set and Puppets:
Kate Stransky
Director, Photography:
Jake Zalutsky
2nd Animator:
Bradley Bischoff
Editor:
Clockwork
Cgi/Vfx Supervisor, Animator, 3D Design:
Noah Schloss
Character Modeling:
Sebastian Szyszka
Character Rigger:
Clark Stanton
Design and Animation:
Juan Carlos Montes
Audio Producer:
Joe Griffin
Agency:
Ogilvy & Mather-Chicago
Director:
Eduardo Cintron
Production Company:
Deboka Films
Chief Creative Officer:
Joe Sciarrotta
Group Creative Director:
Chris Turner
Group Creative Director:
Dave Metcalf
Creative Director:
Bowen Mendelson
Creative Director:
Andrew Gall
Associate Creative Director:
Isaac Pagan
Copywriter:
Michael Franklin
Producer:
Lisa Hinrichs
Sound Design:
David Axelbaum
Sound Design:
Airstream Audio

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