Hennessy unites myriad perspectives in campaign for V.S.O.P.

'More is Made by the Many' campaign from Droga5 takes viewers down an endless table filled with a diverse crew

Published On
Nov 18, 2021

Editor's Pick

Moet Hennessy is rolling out a new brand platform for its Hennessy V.S.O.P. cognac, with the tagline "More is made by the many," starting with a new spot showing people from all walks of life seated at a gigantic table together.

In the spot, by Droga5, the camera pans along in a seamless, one-take move, as we see a diverse selection people engaged in all kinds of different activities, from Ikebana flower arranging to Vogue-ing. The narrator invites us to "take a seat" and to "come as you are...leave as more." The spot was directed by Sportscar via production company Florence.

The campaign is an expansion of Hennessy’s “Never stop. Never settle” brand platform that includes the "Wild Rabbit" campaign for Hennessy's VS flagship cognac, which has focused on inspiring characters including Black chess grand master Maurice Ashley

The new positioning for V.S.O.P is separate and reflects the idea that while Hennessy V.S. is for "those on the rise," Hennessy V.S.O.P is for "those who have already risen." Hennessy aims to develop a clear point of view for the more aged cognac and explore the cultural conversations that could happen around the bottle. Meanwhile, the "Wild Rabbit" campaign will continue with new stories. 



Nov 18, 2021
Client :
Agency :
Co-Chief Creative Officer :
Tim Gordon
Co-Chief Creative Officer :
Felix Richter
Global Head of Art :
Alexander Nowak
Group Creative Director :
Marco Howell
Creative Director :
Haywood Watkins III
Copywriter :
Mia Rafowitz
Art Director :
Cara Cecchini
Associate Design Director :
Albie Eloy
Designer :
Olivia Piazza
Associate Director of Film Production :
Ruben Mercadal
Senior Producer Film :
Roger Moran
Associate Producer Film :
Hugh Copeland
Senior Music Supervisor :
Mike Ladman
Music Supervisor :
Brad Nayman
Music Supervisor :
Angela Asistio
Senior Business Affairs Manager :
Ann Marie Turbitt
Talent Manager :
May Chee
Associate Director of Art :
Bianca Escobar
Executive Producer Print :
Alyssa Dolman
Retoucher :
John Clendenen
Retoucher :
Mike Vorrasi
Graphics Studio Manager :
Michael Mockler
Chief Brand Strategy Officer :
Harry Roman-Torres
Strategy Director :
Drew Simel
Intercultural Context Director :
Justin Clagette
Group Communications Strategy Director :
Leigha Baugham
Communications Strategy Director :
Tattiana Bamba
Chief Knowledge Officer :
Andy Littlewood
Group Data Strategy Director :
Christina Fieni
Group Account Director :
Lindsay Cole
Account Director :
Jordan Cappadocia
Account Director :
Tori Tessalone
Account Supervisor :
Craig Mitchell
Account Supervisor :
Maddy Bell
Senior Project Manager :
Danielle Gibbons
President & CEO Moët Hennessy North America :
Seth Kaufman
SVP Hennessy Moët Hennessy North America :
Jasmin Allen
VP Brand Marketing Hennessy :
Derek Ruediger
Brand Director Hennessy V.S.O.P :
Isadora Bailly
Senior Brand Manager V.S.O.P :
Melanie Goodman
Global President & CEO Hennessy :
Laurent Boillot
Global CMO Hennessy :
Julie Nollet
Production Company :
Director :
Logan Triplett
Founder / Executive Producer :
Jerad Anderson
Executive Producer :
Matt Griffo
Producer :
Sophie Brooks
Production Designer :
Brielle Hubert
Casting :
Tiffany Casting
Editorial :
Cut & Run
Editor :
Jonnie Scarlett
Assistant Editor :
Chrissy Doughty
Head of Production :
Marcia Wigley
Post Production :
The Mill
Executive Producer :
Mandy Harris
Senior Producer :
Tanya Ferguson
Producer :
Chanelle Larios
VFX Supervisor / 2D Lead Compositor :
Antoine Douadi
VFX Supervisor / 2D Lead Compositor :
Keith Sullivan
2D Compositor :
Dhruv Shankar
2D Compositor :
Nasser Mandavi
2D Compositor :
Jiin You
2D Compositor :
Katelyn Veneman
2D Assist :
Jiin You
2D Assist :
Katelyn Veneman
2D Assist :
Dhruv Shankar
Colorist :
Nick Metcalf
Previz Artist :
Arsen Arzumanyan
CG Lead :
Eva Kuehlmann
Charles Lee
Finish :
Andre Vidal
Finish :
Vi Nguyen
Music :
Ear Candy
Track Name :
A Kid Name Turbo
Sound House :
Wave Studios
Sound Designer & Mixer :
Aaron Reynolds
Sound Designer & Mixer :
Chris Afzal
Sound Designer & Mixer :
Isaac Matus
Executive Producer :
Vicky Ferraro
Producer :
Eleni Giannopoulos
Photographer :
Jeff Bark

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