Henry Golding, star of “Crazy Rich Asians” and “Last Christmas,” has lived a life across continents. His journey, both physical and emotional, is documented in an introspective and ephemeral docuseries shot for Hennessey—the first in the cognac brand’s new “Greatness Is An Odyssey” campaign from Laundry Service.
The first three-minute episode takes place in England, where Golding moved with his family when he was five years old. He visits his old haunts in East London, from before he broke into entertainment, and takes a walk and shares a toast with his father.
Following his own life’s path, he then heads to Singapore, the setting for his breakout film and the city where his career finally took off. As he prepares for a move to Los Angeles, he tells a friend over street food, “There’s not one place in this world that I could firmly say that that’s my home,” expressing a sentiment shared by many multiracial and multicultural people.
The final episode finds him in L.A., training with a stuntman to prepare for more physically demanding roles as he settles into a new city. The episodes are running on Hennessy and Golding’s social channels through January 2020.
The campaign is running on Hennessy U.S. and Henry Golding's social channels from now through January of 2020. It follows the spirits brand's big production spots from Droga5, which have dramatized the rise of historical figures and celebrities including cyclist Marshall "Major" Taylor, explorer family The Piccards and rapper Nas.