Hennessy is providing aid to Black, LatinX and Asian American businesses devastated by the pandemic

Campaign from Droga5 also includes poignant film from director Haley Anderson

Published On
Jun 24, 2020

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Hennessy today released a video promoting its “Unfinished Business” program that pledges $3 million in support for businesses owned by Black, Latinx and Asian American people who have been hard hit by the pandemic.

The film from Droga5 and New York City-based filmmaker Haley Anderson spotlights seven small-business owners of color talking about their challenges. Moody, somber scenes of their shops and storefronts weave together with their V.O.s recalling their struggles during the pandemic and how their challenges have seemed more extreme. "You've got to work twice as hard, because you're Black and a woman," says one. "Every crisis lands on our doorstep," says another.

The film is backed by music from jazz pianist Julius Rodriguez and also features art from the gallery at Brooklyn’s Museum of Contemporary African Diasporan Arts (MoCADA).

The Unfinished Business fund, announced in late May, provides funds to One Hundred Black Men of New York, the Asian American Business Development Center, and the Hispanic Federation “to ensure support is distributed directly at the community-level among those who need it the most,” according to Hennessy. Interested business owners can apply at the fund's site

Droga5 was involved in formulating the program, as well as creating its visual language and web site.