Ready for some ASMR for your eyeballs?
Feast your senses upon the new commercials for Jet, the European gas-station brand owned by U.S. company Phillips 66. The concept isn’t anything new—it’s about filling up your car with gas when it gets low—but it’s expressed in an eye-catching, almost mesmerizing way.
Created by the agency Isobel and directed by The Perlorian Brothers from MJZ, the entirely CGI spots imbue your typical road trip with a surreal vibe. The original music, composed by Lasse Martinussen and Simon Littauer, paced to the action on screen, adds to the feeling of dreaminess.
The first spot features a family of four yellow balloons.
In the second, they’re reimagined as light bulbs.
The films are launching nationwide in the U.K. on Sky AdSmart VOD, linear, YouTube and social. More work will follow in social and digital.
“After the success of the original ‘Keep on Moving’ campaign, we wanted to retain Jet’s core message but with a new spin,” said Simon Findlater, creative director at Isobel. “Using visual metaphors and the brand’s iconic blue and yellow palette, we aimed to focus in on the role Jet plays in helping facilitate road journeys as a driver-first business.”
“With this campaign, we really wanted to celebrate the joy of driving for all drivers, while at the same time demonstrating that Jet is focused on helping drivers to ‘Keep on Moving,’” said Áine Corkery, U.K. brand and marketing manager at Phillips 66 Limited. “It achieves both perfectly, and all while using the Jet brand color palette—yellow and blue. We’re very proud to share it with the world and to kick off what will be a major campaign for us.”