Chris Paul and Cliff Paul Take a Trip Down Memory Lane for State Farm

Turns Out They Were Born to Assist

Published On
Dec 26, 2013

Editor's Pick

Basketball player Chris Paul and his "twin brother" teach their sons about their family heritage of assisting, in Translation's new spot for State Farm. The film, which launched Christmas Day introduces Lil Chris and Lil Cliff (Paul's own son, Chris Paul Jr.) who ask a very important question: "Where do assists come from?"

For the answer, we travel back to the year State Farm was founded -- 1922.

Credits

Date
Dec 26, 2013
Brand:
State Farm
Client:
State Farm
Agency:
Translation
Chief Executive Offier:
Steve Stoute
Group Creative Director:
Chris Valencius
Group Creative Director:
Jonathan Graham
Creative Director:
Emily Sander
Art Director:
Devin Sharkey
Art Director:
Danielle Thornton
Associate Creative Director, Copywriter:
James Cohen
Director, Content Production:
Miriam Franklin
Production:
Bob Industries
Director:
Dayton/Faris
Editor:
Bikini Edit
Post Effects:
Brickyard VFX

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Project Type