Bud Teases Second Super Bowl Spot, 'Hero's Welcome'
AB-InBev Increases Ad Buy with Extended Spot Showing a Soldier's Return
Published On
Jan 28, 2014
Editor's Pick
Anheuser-Busch has bought an additional 30 seconds of Super Bowl airtime to turn what was a 30-second spot into a minute-long film, chronicling the homecoming of Lt. Chuck Nadd.
The spot will show how his entire town -- Winter Park, Fla. -- joined together with ticker tape, marching bands, and the Budweiser Clydesdales to welcome the soldier home.
Anheuser-Busch now has four minutes of ad space during the Super Bowl, with two spots for Budweiser.
The spot will kick off a social media campaign that asks people to honor the members of the military using #salute.
Credits
- Date
- Jan 28, 2014
- Brand :
- Budweiser
- Client :
- Budweiser
- Agency :
- Anomaly
- Editorial Company :
- Moondog Edit
- Editor :
- Stephane Dumonceau
- Business Director :
- Jimmy Euwer
- Chief Creative Officer :
- Mike Byrne
- Executive Creative Director :
- Eric Segal
- Creative Director :
- Tom Christmann
- Art Director :
- Brendan Gallogly
- Copywriter :
- Gino Click
- Head of Content Production :
- Andrew Loevenguth
- Senior Producer :
- Jesse Wann
- Head of Business Affairs :
- Annemarie Cullen
- Business Affairs Manager :
- Breck Henson
- Business Affairs Manager :
- Kristin Bilella
- Production Company :
- HSI Productions
- Director :
- The Malloys
- Managing Director :
- Rebecca Skinner
- Executive Producer :
- Kim Dellara
- Producer :
- John Hardin
- Production Supervisor :
- Bernie Cassar
- Director, Photography :
- Adam Kimmel
- Editoral Company :
- Moondog Edit
- Editor :
- Stephane Dumonceau
- Assistant Editor :
- Lorena Ospina
- Executive Producer :
- Courtney Ryan Law
- Telecine and Online :
- The Mill
- 2D Lead :
- Jamin Clutcher
- 2D Lead :
- Jeff Robins
- Colorist :
- Sal Malfitano
- Telecine Producer :
- Heath Raymond
- Producer :
- Katie Kolombatovich
- Licensed Track :
- Skylar Grey Coming Home Part 2
- Sound Mixing :
- Audio Engine
- Mixer :
- Bob Giammarco
- Mixer :
- Tom Goldblatt
- Executive Producer :
- Meredith Nazzaro
Need a credit fix? Contact the Creativity Editors
Project Type
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