Bud Teases Second Super Bowl Spot, 'Hero's Welcome'

AB-InBev Increases Ad Buy with Extended Spot Showing a Soldier's Return

Published On
Jan 28, 2014

Editor's Pick

Anheuser-Busch has bought an additional 30 seconds of Super Bowl airtime to turn what was a 30-second spot into a minute-long film, chronicling the homecoming of Lt. Chuck Nadd.

The spot will show how his entire town -- Winter Park, Fla. -- joined together with ticker tape, marching bands, and the Budweiser Clydesdales to welcome the soldier home.

Anheuser-Busch now has four minutes of ad space during the Super Bowl, with two spots for Budweiser.

The spot will kick off a social media campaign that asks people to honor the members of the military using #salute.

Credits

Date
Jan 28, 2014
Brand:
Budweiser
Client:
Budweiser
Agency:
Anomaly
Editorial Company:
Moondog Edit
Editor:
Stephane Dumonceau
Business Director:
Jimmy Euwer
Chief Creative Officer:
Mike Byrne
Executive Creative Director:
Eric Segal
Creative Director:
Tom Christmann
Art Director:
Brendan Gallogly
Copywriter:
Gino Click
Head of Content Production:
Andrew Loevenguth
Senior Producer:
Jesse Wann
Head of Business Affairs:
Annemarie Cullen
Business Affairs Manager:
Breck Henson
Business Affairs Manager:
Kristin Bilella
Production Company:
HSI Productions
Director:
The Malloys
Managing Director:
Rebecca Skinner
Executive Producer:
Kim Dellara
Producer:
John Hardin
Production Supervisor:
Bernie Cassar
Director, Photography:
Adam Kimmel
Editoral Company:
Moondog Edit
Editor:
Stephane Dumonceau
Assistant Editor:
Lorena Ospina
Executive Producer:
Courtney Ryan Law
Telecine and Online:
The Mill
2D Lead:
Jamin Clutcher
2D Lead:
Jeff Robins
Colorist:
Sal Malfitano
Telecine Producer:
Heath Raymond
Producer:
Katie Kolombatovich
Licensed Track:
Skylar Grey Coming Home Part 2
Sound Mixing:
Audio Engine
Mixer:
Bob Giammarco
Mixer:
Tom Goldblatt
Executive Producer:
Meredith Nazzaro

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Project Type