Bud Teases Second Super Bowl Spot, 'Hero's Welcome'

AB-InBev Increases Ad Buy with Extended Spot Showing a Soldier's Return

Published On
Jan 28, 2014

Editor's Pick

Anheuser-Busch has bought an additional 30 seconds of Super Bowl airtime to turn what was a 30-second spot into a minute-long film, chronicling the homecoming of Lt. Chuck Nadd.

The spot will show how his entire town -- Winter Park, Fla. -- joined together with ticker tape, marching bands, and the Budweiser Clydesdales to welcome the soldier home.

Anheuser-Busch now has four minutes of ad space during the Super Bowl, with two spots for Budweiser.

The spot will kick off a social media campaign that asks people to honor the members of the military using #salute.


Jan 28, 2014
Brand :
Client :
Agency :
Editorial Company :
Moondog Edit
Editor :
Stephane Dumonceau
Business Director :
Jimmy Euwer
Chief Creative Officer :
Mike Byrne
Executive Creative Director :
Eric Segal
Creative Director :
Tom Christmann
Art Director :
Brendan Gallogly
Copywriter :
Gino Click
Head of Content Production :
Andrew Loevenguth
Senior Producer :
Jesse Wann
Head of Business Affairs :
Annemarie Cullen
Business Affairs Manager :
Breck Henson
Business Affairs Manager :
Kristin Bilella
Production Company :
HSI Productions
Director :
The Malloys
Managing Director :
Rebecca Skinner
Executive Producer :
Kim Dellara
Producer :
John Hardin
Production Supervisor :
Bernie Cassar
Director, Photography :
Adam Kimmel
Editoral Company :
Moondog Edit
Editor :
Stephane Dumonceau
Assistant Editor :
Lorena Ospina
Executive Producer :
Courtney Ryan Law
Telecine and Online :
The Mill
2D Lead :
Jamin Clutcher
2D Lead :
Jeff Robins
Colorist :
Sal Malfitano
Telecine Producer :
Heath Raymond
Producer :
Katie Kolombatovich
Licensed Track :
Skylar Grey Coming Home Part 2
Sound Mixing :
Audio Engine
Mixer :
Bob Giammarco
Mixer :
Tom Goldblatt
Executive Producer :
Meredith Nazzaro

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