Hershey's turns its packaging into a gallery for female artists
The Brazilian 'Her/She' campaign redesigned wrappers for International Women's Day
Editor's Pick
In Brazil, Hershey's used International Women's Day to showcase work by female artists on its packaging, in a campaign that also played off its brand name containing the words "Her" and "She."
Created by BETC in Sao Paulo, the "Her/She" campaign printed 30,000 chocolate wrappers with the work of six artist/influencers: illustrators Ana Flávia (@affnana) and Alessandra Lemos (@loleland); writers Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas); and musicians Yzalú (@yzalu) and Bruna Mendez (@brunamendez), whose photos are accompanied by a QR code linked to their current singles. The limited-edition bars will be available in selected Carrefour stores in Brazil and on the Hershey website.
The brand is also publishing the work on its social networks and digital channels, and encouraging other female talent to share their own work using the hashtags #HerShe and #HerSheGallery.
Credits
- Date
- Mar 11, 2020
- Client :
- Hershey's
- Agency :
- BETC-Sao Paulo
- Chief Creative Officer :
- Erh Ray
- Executive Creative Director :
- Andrea Siqueira
- Creative Director :
- Andrea Siqueira
- Creative Director :
- Gabriel Sotero
- Creative Director :
- Murilo Melo
- Creative Team :
- Andre Batista
- Creative Team :
- Diego Canhisares
- Creative Team :
- Fernanda Peka
- Creative Team :
- James Döring
- Creative Team :
- Milena Cabral
- Creative Team :
- Rodrigo Casanovas
- Account :
- Fernanda Modena
- Account :
- Izabel Petegrosso
- Account :
- Renan Santos
- Media :
- Carlinha Gagliardi
- Media :
- Carlos Jordão
- Media :
- Julia Camargo
- Media :
- Dorilangio Souza
- Strategy :
- Agatha Kim
- Strategy :
- Renato Duo
- Strategy :
- Mirella Nascimento
- Strategy :
- Milena Nakata
- Strategy :
- Isabela Cury
- Producer :
- Anna Luisa Ferraz
- Producer :
- Andrea Carmassi
- Producer :
- Priscyla Farina
- Artist :
- Ana Flávia
- Artist :
- Bruna Mendez
- Artist :
- Camila Lordelo
- Artist :
- Lole
- Artist :
- Luiza Mussnich
- Artist :
- Yzalú
- Voice of the film :
- Yzalú
- Photographer :
- Genga Estúdio
- 3D Producer :
- Origolab
- Editing :
- Tiago Hasegawa
- Sound Production Company :
- Jamute Audio
- Account :
- Kiki Eisenbraun
- Account :
- Sabrina Geraissate
- Coordinator :
- Juliana Zuppo
- Coordinator :
- Cassia Garcia
- Sound Design :
- Fernanda Galetti
- Advertiser :
- Marcel Sacco
- Advertiser :
- Emerson Cação
- Advertiser :
- Rodrigo Campos
- Advertiser :
- Larissa Schreiner
- Advertiser :
- Ana Fontes
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