Hershey's turns its packaging into a gallery for female artists

The Brazilian 'Her/She' campaign redesigned wrappers for International Women's Day

Published On
Mar 11, 2020

Editor's Pick

In Brazil, Hershey's used International Women's Day to showcase work by female artists on its packaging, in a campaign that also played off its brand name containing the words "Her" and "She." 

Created by BETC in Sao Paulo, the "Her/She" campaign printed 30,000 chocolate wrappers with the work of six artist/influencers: illustrators Ana Flávia (@affnana) and Alessandra Lemos (@loleland); writers Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas); and musicians  Yzalú (@yzalu) and Bruna Mendez (@brunamendez), whose photos are accompanied by a QR code linked to their current singles. The limited-edition bars will be available in selected Carrefour stores in Brazil and on the Hershey website.

The brand is also publishing the work on its social networks and digital channels, and encouraging other female talent to share their own work using the hashtags #HerShe and #HerSheGallery.

Credits

Date
Mar 11, 2020
Client :
Hershey's
Agency :
BETC-Sao Paulo
Chief Creative Officer :
Erh Ray
Executive Creative Director :
Andrea Siqueira
Creative Director :
Andrea Siqueira
Creative Director :
Gabriel Sotero
Creative Director :
Murilo Melo
Creative Team :
Andre Batista
Creative Team :
Diego Canhisares
Creative Team :
Fernanda Peka
Creative Team :
James Döring
Creative Team :
Milena Cabral
Creative Team :
Rodrigo Casanovas
Account :
Fernanda Modena
Account :
Izabel Petegrosso
Account :
Renan Santos
Media :
Carlinha Gagliardi
Media :
Carlos Jordão
Media :
Julia Camargo
Media :
Dorilangio Souza
Strategy :
Agatha Kim
Strategy :
Renato Duo
Strategy :
Mirella Nascimento
Strategy :
Milena Nakata
Strategy :
Isabela Cury
Producer :
Anna Luisa Ferraz
Producer :
Andrea Carmassi
Producer :
Priscyla Farina
Artist :
Ana Flávia
Artist :
Bruna Mendez
Artist :
Camila Lordelo
Artist :
Lole
Artist :
Luiza Mussnich
Artist :
Yzalú
Voice of the film :
Yzalú
Photographer :
Genga Estúdio
3D Producer :
Origolab
Editing :
Tiago Hasegawa
Sound Production Company :
Jamute Audio
Account :
Kiki Eisenbraun
Account :
Sabrina Geraissate
Coordinator :
Juliana Zuppo
Coordinator :
Cassia Garcia
Sound Design :
Fernanda Galetti
Advertiser :
Marcel Sacco
Advertiser :
Emerson Cação
Advertiser :
Rodrigo Campos
Advertiser :
Larissa Schreiner
Advertiser :
Ana Fontes

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