Mike's Hard Lemonade : Hibachi

Tom Kuntz returns to direct some new madness

Published On
May 23, 2013

Editor's Pick

Grey New York brings together the talented team of Steve Fogel and Doug Fallon of DirecTV fame and director Tom Kuntz for a new set  of madcap spots for Mike's Hard Lemonade, that basically tell you, that no matter what is going on around you, it's always the right time for the alco-pop beverage. We can't help but taste some DirecTV flavor in these commercials -- from the creatives to the "absurd circumstances" conceit, right down to the uncannily-similar sounding voiceover. 


May 24, 2013
Color :
Company 3
Line Producer :
Emily Skinner
Director :
Tom Kuntz
Production Company :
Agency Music Producer :
Donald McNally
Agency Producer :
John Hilmer
Director, Broadcast Production :
Bennett McCarroll
Creative :
Matthew Nall
Creative :
Robert Cuff
Creative Director, Art Director :
Doug Fallon
Creative Director/ Copywriter :
Steven Fogel
Creative Director :
Brian Platt
Executive Creative Director/Production :
Eric Segal
Chief Creative Officer :
Tor Myhren
Agency :
Grey-New York
Client :
Mike's Hard Lemonade
Brand :
Mike's Hard Lemonade

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