Hidden Valley Ranch creates its own home decor range

The Clorox Co. brand is appealing to fans with wallpaper, shower curtains and even a couch

Published On
Oct 04, 2022

Editor's Pick

Hidden Valley Ranch has some very big fans, including people who slather the stuff on pizza. The Clorox Co. salad dressing brand has tried a VIP club and special events to cater to its superfans – and now it’s gone one better – a line of Hidden Valley Ranch home décor.

The line from maximalist interior, fashion and print designer Dani Dazey is a first-ever ranch-inspired home décor collection that includes wallpaper, shower curtains, bathmats, a sherpa fleece blanket and even a $10,000 couch, all available for purchase at a limited-time shop. For those who want to invest a bit less, a spiral notebook is available for only $18.

Hidden Valley is backing the effort with a video ad spot from Dentsu Creative that shows models relaxing among the designer decor as they eat the dressing with pizza.

Maximalism as a style “perfectly matches the bold flavor of ranch, and for ranch fans there’s no better expression of maximalism than express their love for Hidden Valley Ranch and pizza in a big way,” said a spokeswoman for the brand in a statement.

The goal was to find something modern, artistic and somewhat abstract that people would want in their homes to express their love for the brand.

Pizza and Ranch wallpaper

Hidden Valley home decor


Oct 04, 2022
Client :
Hidden Valley Ranch
Agency :
Dentsu Creative
Executive Creative Director :
Lee Remias
Group Creative Director :
Andrew Hunter
Senior Copywriter :
Victoria Lee
Senior Art Director :
Reed Wilson
SVP Integrated Production :
Stacy Kay
Executive Producer :
Carly Salaman
Senior Producer :
Tessa Travis
SVP Client Leadership :
Mary Ashley Chenoweth
Director Client Leadership :
Laurel Bransfield
Account Supervisor Client Leadership :
Laura Simard
Senior Project Manager :
Amber Hughes
Senior Music Producer :
Libby Morris
VP Business Affairs :
Zoe Grubbe
VP Talent Management :
Sue Ayson
Senior Business Manager :
Aileen Hamilton
EVP Brand Experience Strategy :
Anna Conroy
VP Integrated Strategy :
Jennifer Pollack

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