What Happens If You Combine Hip Hop With Irish Jig Music?

Juice Brand J20 Does a Mashup in This Fun U.K. Spot

Published On
Nov 14, 2014

Editor's Pick

U.K. juice brand J20 cleverly blends two very different music styles -- hip hop and traditional Irish jig -- in this spot from BBH London. Promoting the juice product's blends of different flavors, the TV spot sets hip hop dancers Junior's Crew dancing to music from a group of Irish musicians called Old Irish Beats. The combination of hip hop moves with jig-like music not only works surprisingly well, but also fits perfectly with the tagline, "There's joy in the blend." Serendipitously, the names of the two acts also spell out the 'J' and 'O' in the brand name.

In a smart media buy, the spot broke during the popular U.K. singing contest "The X Factor." The ad was shot by Oliver Hadlee Pearch, a music video director who also helmed Paul Smith's recent ad for its cyclewear collection, and produced through Colonel Blimp.

Credits

Date
Nov 14, 2014
Agency:
BBH-London
Brand:
J20
Client:
J20
Director:
Oliver Hadlee Pearch
Executive Creative Director:
Nick Gill
Creative Director:
Lambros Charalambous
Creative Director:
Felipe Guimaraes
Creative Director:
Daniel Schaefer
Creative Director:
Szymon Rose
Creative Team:
Dan Dehlavi
Creative Team:
Drew Haselhurst
Director, Strategy:
Lilli English
Strategist:
Imogen Carter
Business Lead:
Heather Cuss
Team Director:
Kayleigh Chapman
Team Manager:
Francois d'Espagnac
Producer:
Josh Smith
Producer:
Matthew Towell
Production Company:
Colonel Blimp
Director, Photography:
Christopher Sabogal
Post Production:
The Mill
Editor:
Max Windows
Editing House:
Stitch
Sound Director:
Sam Ashwell
Sound Director:
750

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