Watch a Bunch of Hipsters Fight Over a Craft Beer in this Ad from South Africa
Limited Edition Garagista Launches with a Nod to its Target Audience
Jun 23, 2014
Perhaps one of the defining characteristics of the hipster tribe is its love of craft beer. So, to launch new limited edition craft beer brand Garagista in South Africa, agency FoxP2 created this spot in which a bunch of hipsters hijack a truck full of the stuff. Summoned by harmonica, they all stampede after hearing it's limited edition. The spot was directed by music video director Duvan Durand, and there's a definitely music-video like feel to it, along with excellent attention to (hipster) detail.