Coach FLOTUS Turns Nick Offerman Into an Exercise Fiend in Video for 'Let's Move'
FunnyorDie Film Also Celebrates 60th Anniversary of President's Council on Fitness, Sports & Nutrition
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Funnyman Nick Offerman takes us through a sweaty, frustrating history of exercise as First Lady Michelle Obama's floating head cheers him on in this new FunnyorDie video promoting the FLOTUS's 'Let's Move!' initiative and the 60th anniversary of the President's Council on Fitness, Sports & Nutrition.
In the video, Offerman endures decades of workout fads -- vibrating waist belts, electro-therapy, Olivia Newton-John's singing and shake weights. Although he dons some dazzling outfits like striped sport socks and headbands, pink leotards and leg warmers, there's no hiding the sweat. But just when he's ready to give up, the FLOTUS' floating head mysteriously appears to urge him on, turning him into a workout fiend who blasts through the '90s and beyond. There's even a cameo from Offerman's better half, actress Megan Mullally, to whom the First Lady gives a proper shout out.
"The habits that we've been emphasizing the past six years through the Let's Move! initiative --- habits like eating healthy and staying active --- are what the President's Council on Fitness, Sports, & Nutrition is all about," said the First Lady in a statement. "And when it comes to exercising, the trick is to find an activity that you enjoy. If you can have a little fun with it, like Nick and I did in making this video, then you'll incorporate physical activity into your life on a regular basis."
The video was created with agency SS+K and is part of the #0to60 initiative, which aims to get Americans to adopt good exercise and nutrition habits. The campaign also includes a #0to60 app free for download for iOS and a website 0to60fitness.org, where users can find tools to help them jumpstart their health program. The film is running on FunnyorDie as well as on the app and website.
Credits
- Date
- Aug 31, 2016
- Agency :
- SS&K
- Chief Creative Officer :
- Bobby Hershfield
- Partner, Co-Founder :
- Rob Shepardson
- Senior Vice President, Director, Production :
- John Swartz
- Director, Innovation :
- John Swartz
- Executive Producer :
- Christopher McLallen
- Music Producer :
- Patrick Oliver
- Director, Marketing :
- Amit Nizan
- Coordinator :
- Jason Fishkin
- Production Company :
- Funny Or Die
- Director :
- Bryan Madole
- Producer :
- Christian Heuer
- Producer :
- Sean Boyle
- Executive Producer :
- Brad Jenkins
- Executive Producer :
- Michael Burke
- Director, Photography :
- Paul Rondeau
- B Camera Operator :
- Brian Wengrofsky
- 1st Assistant Camera :
- Josh Lawson
- Gaffer :
- Chad Doughtery
- Key Grip :
- Sam Barth
- Swing :
- Glenn Porter
- Production Designer :
- Tricia Robertson
- Art Director :
- Ellie del Campo
- Art Assistant :
- Stefanie Yoselle
- Wardrobe Stylist :
- Michelle Thompson
- Makeup Artist :
- Meghan Turner
- Sound Mixer :
- Brian Garfield
- Associate Producer :
- Jessy Morner-Ritt
- Production Assistant :
- Andrew Cook
- Editor :
- Kevin Mead
- Editor :
- Adriana Robles
- Organization :
- President's Council on Fitness, Sports & Nutrition
- Organization :
- National Foundation on Fitness, Sports & Nutrition
- Executive Director :
- Shellie Pfohl
- Executive Director :
- Chris Watts
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