Russell Westbrook Shows Off His Moves in Jordan's Latest Spot
Ad Promoting Westbrook 0.2 Is More Like a Music Video
By
Alexandra Jardine
Published On
Oct 31, 2016
Editor's Pick
Nike's Jordan brand's latest ad, marking the start of the NBA season, is more like a music video than a sports commercial, thanks to the talents of its star Russell Westbrook of the Oklahoma City Thunder.
Westbrook (who's known for demonstrating his love of music via Twitter) shows off his not unimpressive moves along to to Lil Uzi Vert's "Do What I Want," and not only that is joined by his brother, Ray, and a medley of fans. The spot, by Wieden & Kennedy New York, was directed by Mike Warzin of Cap Gun Collective and launched online and in social this week. It's part of a campaign for the new Westbrook 0.2 sneaker.
Credits
- Date
- Oct 31, 2016
- Brand :
- Jordan
- Client :
- Jordan
- Agency :
- Wieden & Kennedy - New York
- Executive Creative Director :
- Karl Lieberman
- Creative Director :
- Caleb Jensen
- Creative Director :
- Jimm Lasser
- Art Director :
- Lawrence Melilli
- Copywriter :
- Matt Mulvey
- Senior Producer :
- Orlee Tatarka
- Producer Assistant :
- Alexey Novikov
- Head of Integrated Production :
- Nick Setounski
- Strategist :
- Brandon Thornton
- Account Team :
- Jordan Muse
- Account Team :
- Liz Lindberg
- Media Team :
- Karlo Cordova
- Media Team :
- Branden Bouvia
- Media Team :
- Chad Muratev
- Project Manager :
- Kristin Daly
- Business Manager :
- Sara Jagielski
- Business Manager :
- Tana Prosper
- Business Manager :
- Lindsey Timko
- Traffic Manager :
- Sonia Bisono
- Production Company :
- Cap Gun Collective
- Director :
- Mike Warzin
- Executive Producer :
- Matt Abramson
- Director, Photography :
- Max Goldman
- Line Producer :
- JD Davidson
- Line Producer :
- Aaron Canto
- Editorial Company :
- Joint Editorial
- Editor :
- Robert Lopuski
- Assistant Editor :
- Thomas Gilson
- Post Producer :
- Stephen Schmidt
- Post Executive Producer :
- Michelle Carmen
- Visual Effects Company :
- Joint
- Lead Flame Artist :
- Victor Melton
- Lead Flame Artist :
- Dustin Bailey
- Mix :
- Brett Fuchs
- Telecine Company :
- Company 3
- Colorist :
- Sophie Borup
- Color Producer :
- Claire Movshon
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Industry
Project Type
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