Nike's Jordan brand's latest ad, marking the start of the NBA season, is more like a music video than a sports commercial, thanks to the talents of its star Russell Westbrook of the Oklahoma City Thunder.

Westbrook (who's known for demonstrating his love of music via Twitter) shows off his not unimpressive moves along to to Lil Uzi Vert's "Do What I Want," and not only that is joined by his brother, Ray, and a medley of fans. The spot, by Wieden & Kennedy New York, was directed by Mike Warzin of Cap Gun Collective and launched online and in social this week. It's part of a campaign for the new Westbrook 0.2 sneaker.