H&M is offering free suit rentals to give young men more confidence in interviews
Uncommon Creative Studio worked on project for the retailer backed by film helmed by Mark Romanek
Apr 19, 2021
H&M is offering a free 24-hour suit rental service to young men in an effort to help them with job interviews. The campaign, which promotes the retailer's "H&M Man" line, drops as younger people struggle to get back on their feet after the pandemic.
The service, which went live last week in the U.K. and will be launched in the U.S. on May 13, aims to help young men create a "powerful first impression," according to the retailer. It allows them to book a blue suit in a range of sizes online and have it delivered by courier. If they return it within 24 hours in a prepaid bag the service is free (late returns will be charged fifty pounds, which will be donated to charity). The H&M One Second Suit website also gives young men some hints on tips on how to handle their job interview.
The initiative was developed with Uncommon Creative Studio and it's being promoted with a video directed by Anonymous Content director Mark Romanek ("One Hour Photo"). It shows young men listening to voicemails from their mothers giving them words of encouragement while they prepare for their interviews.
As we're sure men aren't the only ones seeking jobs right now, we're wondering if the brand will extend the campaign to help women too.