Craig Robinson Reworks Christmas Songs for Walmart Shoppers in Holiday Spots
Comedian Stars in the First of a Series Using Classic Tunes
By
Alexandra Jardine
Published On
Nov 06, 2015
Editor's Pick
Comedian Craig Robinson entertains Walmart shoppers with some new versions of classic Christmas songs in the retailer's holiday campaign. The first two ads communicate a money-off offer when you open a Walmart credit card, as well as Walmart's shopping app, with Robinson explaining how Walmart can help to the tune of "God Rest Ye Merry Gentlemen" and "Have Yourself a Merry Little Christmas." There are more to come, and we look forward to seeing which other tunes he has up his sleeve.
The ads are by The Martin Agency and are directed by Brian Aldrich at Furlined.
Credits
- Date
- Nov 06, 2015
- Brand:
- Walmart
- Client:
- Walmart
- Agency:
- The Martin Agency
- Chief Marketing Officer:
- Stephen Quinn
- Senior Vice President, Creative:
- Andy Murray
- Senior Director, Content Development:
- Amy Hinsley
- Director, Broadcast Content Development:
- Caroline Burd
- Director, Content Development:
- J.D. Schupp
- Senior Manager of Broadcast Content:
- Amber Davis
- Chief Creative Officer:
- Joe Alexander
- Group Creative Director:
- Cliff Sorah
- Art Director:
- Marco Worsham
- Copywriter:
- Deric Nance
- Executive Producer:
- Pamela Mahan
- Producer:
- Julie Basham Smith
- Junior Producer:
- Lauren Galanides
- Group Account Director:
- Walker Teele
- Account Director:
- Elizabeth Jones
- Account Supervisor:
- Courtney McLaren
- Business Affairs Supervisor:
- Juanita McInteer
- Senior Production Business Manager:
- Kelly Clow
- Group Project Manager:
- Sandra Snead
- Senior Project Manager:
- Tatiana Mazzariol
- Production Company:
- Furlined
- Director:
- Brian Aldrich
- Director, Photography:
- Corey Walter
- Senior Executive Producer:
- David Thorne
- Executive Producer:
- David Richards
- Producer:
- Greg Schultz
- Producer:
- Jason Gilbert
- Production Supervisor:
- Amanda Keller
- Production Supervisor:
- Ali Goldstone
- Production Coordinator:
- Jon Lee
- Production Coordinator:
- Constance Ream
- Post Production Company:
- Mondial
- Producer:
- Ash Bruce
- Editor:
- Nick Wurz
- Assistant Editor:
- Duy Nguyen
- Graphic Effects and Finishing:
- Keeley Davis
- Colorist:
- Fergus McCall @The Mill
- Music Company:
- Duotone
- Managing Director:
- David Leinheardt
- Creative Director:
- Jack Livesey
- Executive Producer:
- Ross Hopman
- Producer:
- Giovonni Lobato
- Audio Post Company:
- Rainmaker Studios
- Engineer:
- Jeff McManus
- Mixer:
- Mike OConnor
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
Tags
