California Lottery: Holiday Scratchers
Published On
Mar 03, 2014
Description
Lotteries are typically known for showing selfish wins (for example, receiving a big check with your name
on it), which doesn't really have place around the holidays. The California Lottery wanted to change the
way consumers think about Lottery Scratchers, but with every brand trying to capitalize on the magic of
the holiday season, they needed to do something new and unexpected for them to stand out. Rather than
try to sell a specific holiday-themed Scratchers ticket, we wanted to tap into that holiday spirit of
heartwarming traditions, and include gifting Scratchers for the holidays. We wanted to turn Scratchers
into a holiday movement.
on it), which doesn't really have place around the holidays. The California Lottery wanted to change the
way consumers think about Lottery Scratchers, but with every brand trying to capitalize on the magic of
the holiday season, they needed to do something new and unexpected for them to stand out. Rather than
try to sell a specific holiday-themed Scratchers ticket, we wanted to tap into that holiday spirit of
heartwarming traditions, and include gifting Scratchers for the holidays. We wanted to turn Scratchers
into a holiday movement.
Credits
- Date
- Mar 03, 2014
- Agency :
- David & Goliath
- Brand :
- California Lottery
- Client :
- California Lottery
- Chief Creative Officer :
- David Angelo
- Executive Creative Director :
- Colin Jeffery
- Creative Director, Art Director :
- Eron Broughton
- Art Director :
- Shaun Wright
- Copywriter :
- Peter Hughes
- Strategic Planning Director :
- Kristen Knape
- Junior Account Planner :
- Jessica Watts
- Managing Partner, Director, Client Services :
- Brian Dunbar
- Account Director :
- Stacia Parseghian
- Management Supervisor :
- Janet Wang
- Account Executive :
- Lindsay Brown
- Assistant Account Executive :
- Brea Talsness
- Manager of Broadcast Production :
- Carol Lombard
- Senior Producer :
- Karen Jean
- Digital Director :
- Josh Crick
- Director, Digital Delivery :
- Robert Boucher
- Digital Producer :
- Michael Karney
- Digital Producer :
- Erica Tremblay
- Developer :
- Brandon Yano
- Director, Print Services :
- Meredith Walsh
- Production Company :
- Smuggler
- Director :
- The Guard Brothers
- Director, Photography :
- Joost Van Gelder
- Managing Partner/Co-Founder :
- Brian Carmody
- Executive Producer :
- Allison Kunzman
- Executive Producer :
- Carole Hughes
- Line Producer :
- Alexandra Lisee
- Editorial Company :
- Spinach
- Editor :
- Lucas Eskin
- Assistant Editor :
- Ryan Dahlman
- Post Producer :
- Jonathan Carpio
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Project Type