Honda uses virtual reality to transport pediatric patients into a magical snow globe for the holidays

Honda will donate $50,000 to Children’s Hospital of Orange County (CHOC Children’s) and Pediatric Brain Tumor Foundation

Published On
Dec 01, 2018

Description

For the holiday season, Honda used a virtual reality to create a one-of-a-kind winter wonderland in “The Magic Snow Globe,” an interactive world personalized for patients at the Children’s Hospital of Orange County (CHOC Children’s). Honda invited the young patients at CHOC Children’s to go inside a real snow globe through a “shrinking machine.” Using VR technology, the kids experienced the feeling of shrinking and being transported inside the snow globe. Once inside, they explored and interacted with all sorts of holiday-themed elements in the virtual snow globe.

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Credits

Date
Dec 01, 2018
Agency:
RPA
Client:
Honda
Assistant Vice President, Honda National/Regional Marketing:
Susie Rossick
Manager Honda Regional Marketing:
David Yick
Assistant Manager, Honda Regional Marketing:
Hundy Liu
EVP / Chief Creative Officer:
Joe Baratelli
SVP / Chief, Creative Development:
Jason Sperling
Associate Creative Director Art:
Matthew Pullen
Associate Creative Director Copy:
Jon Murray
Sr. Art Director:
Juarez Rodrigues
Sr. Copywriter:
Marcos Botelho
EVP / Chief Production Officer:
Gary Paticoff
VP/Director of Video Production:
Isadora Chesler
Producer:
Angela Pascal
Digital Producer:
Lauren Frankfort
VP/Director of Business Affairs:
Maria Del Homme
EVP / Chief Client Officer:
Brett Bender
SVP/ Group Account Director, Honda Regional Marketing:
Fern McCaffrey
VP / Account Director:
Adam Levitt
Account Supervisor:
Kira Sullivan
Account Executive:
Nicole Baron
Assistant Account Executive:
Anne Jackson
Production Company:
Psyop
Director:
Marie Hyon
Director:
Marco Spier
Creative Director of VR :
Pakorn Bupphavesa
Managing Director:
Neysa Horsburgh
Executive Producer:
Noah Goldsmith
Producer:
Thomas Martin
Executive Producer - Post:
Matthew Seymour
Post Producer:
Matthew Baughman
Editorial:
Exile
Editor:
Robert Lopuski
Producer:
Brittany Carson
Executive Producer:
CL Weaver
Music & Sound Design:
Q Department in Assoc. With Mach1

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