Honda uses virtual reality to transport pediatric patients into a magical snow globe for the holidays
Honda will donate $50,000 to Children’s Hospital of Orange County (CHOC Children’s) and Pediatric Brain Tumor Foundation
Published On
Dec 01, 2018
Description
For the holiday season, Honda used a virtual reality to create a one-of-a-kind winter wonderland in “The Magic Snow Globe,” an interactive world personalized for patients at the Children’s Hospital of Orange County (CHOC Children’s). Honda invited the young patients at CHOC Children’s to go inside a real snow globe through a “shrinking machine.” Using VR technology, the kids experienced the feeling of shrinking and being transported inside the snow globe. Once inside, they explored and interacted with all sorts of holiday-themed elements in the virtual snow globe.
Credits
- Date
- Dec 01, 2018
- Agency :
- RPA
- Client :
- Honda
- Assistant Vice President, Honda National/Regional Marketing :
- Susie Rossick
- Manager Honda Regional Marketing :
- David Yick
- Assistant Manager, Honda Regional Marketing :
- Hundy Liu
- EVP / Chief Creative Officer :
- Joe Baratelli
- SVP / Chief, Creative Development :
- Jason Sperling
- Associate Creative Director Art :
- Matthew Pullen
- Associate Creative Director Copy :
- Jon Murray
- Sr. Art Director :
- Juarez Rodrigues
- Sr. Copywriter :
- Marcos Botelho
- EVP / Chief Production Officer :
- Gary Paticoff
- VP/Director of Video Production :
- Isadora Chesler
- Producer :
- Angela Pascal
- Digital Producer :
- Lauren Frankfort
- VP/Director of Business Affairs :
- Maria Del Homme
- EVP / Chief Client Officer :
- Brett Bender
- SVP/ Group Account Director, Honda Regional Marketing :
- Fern McCaffrey
- VP / Account Director :
- Adam Levitt
- Account Supervisor :
- Kira Sullivan
- Account Executive :
- Nicole Baron
- Assistant Account Executive :
- Anne Jackson
- Production Company :
- Psyop
- Director :
- Marie Hyon
- Director :
- Marco Spier
- Creative Director of VR :
- Pakorn Bupphavesa
- Managing Director :
- Neysa Horsburgh
- Executive Producer :
- Noah Goldsmith
- Producer :
- Thomas Martin
- Executive Producer - Post :
- Matthew Seymour
- Post Producer :
- Matthew Baughman
- Editorial :
- Exile
- Editor :
- Robert Lopuski
- Producer :
- Brittany Carson
- Executive Producer :
- CL Weaver
- Music & Sound Design :
- Q Department in Assoc. With Mach1
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Industry
Project Type