Honda + Superb Owl

Honda dedicated the big game day to “Superb Owls”.

Published On
Feb 26, 2020

Description

On Sunday, February 4, in addition to the big game, Honda dedicated the day to “Superb Owls”. Yes, Honda celebrated these majestic birds, who are not unlike the Honda Pilot SUV, with their keen eyesight enabling them to see much more of their surroundings. Throughout Sunday, Honda tweeted a series of spotlight videos showing off different owl species in action and ‘hooting’ all day about these superb owls. And owls are wise, right?  So is Pilot! Given that Pilot comes standard with Honda Sensing, with features that help drivers see potential collisions ahead on the road, it’s like the Pilot is the “Superb Owl of SUVs.”

As part of the campaign, anytime someone used the hashtag #SuperbOwls on Twitter that Sunday, a custom owl emoji automatically appeared adjacent to the hashtag. Promoted tweets took place and continued throughout the day and game. Honda rolled out content on Twitter with a mix of video, GIFS, and on-the-fly owl reaction memes that engaged fans all day.

 

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Credits

Date
Feb 26, 2020
Agency:
RPA
Client:
Honda
EVP/Chief Creative Officer:
Joe Baratelli
SVP/Chief Creative Development:
Jason Sperling
Associate Creative Director:
Romeo Cervas
Senior Art Director:
Adrianne Benzion
Copywriter:
Kyle Harrison
Senior Producer:
Ryan Radley
Management Supervisor:
Teresa Carroll
Account Supervisor:
Carlos Quintanilla
Associate Director of Business Affairs:
Andy Recalde
Post Production:
Laundry
Executive Creative Director:
Tony Liu
Executive Creative Director:
PJ Richardson
Executive Producer:
James Sweigert
Head of Production:
Matthew Primm
Creative Director:
Jayson Whitmore
Senior Producer:
Meredith Panicara
Producer:
Laura Yurich
Coordinator:
Kelly Barnhardt
Coordinator:
Stephanie Alvarez
Editor:
Adam Laiben
Design:
Aryel Huckaby
Design:
Ilya Tselyutin
Design:
Marcus Garcia
3D Animation & AE Compositing:
Marcus Garcia
3D Animation & AE Compositing:
Adam Smith
3D Animation & AE Compositing:
Mirro Klasnic
Mix:
Lime Studios
Audio Mixer:
Dave Wagg
Executive Producer:
Susie Boyajan

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