This Billboard 'Powered' by Hackers Highlights the Danger of Cyber Crime
AMV BBDO and Grand Visual Worked on Tactical Campaign for Hiscox Insurance
Editor's Pick
U.K. insurance company Hiscox is highlighting the dangers of cyber crime with an innovative outdoor idea.
Creative agency AMV BBDO worked with digital outdoor specialists Grand Visual on the "Honeypot" poster, which reflects, in real-time, the likelihood of cyber attacks. The campaign works by pulling data from a purpose-built "honeypot" system typical of any standard small business server set-up. The honeypot monitors live hacks and the poster creative responds with a real-time pulsing "Cybercrime" headline and a ticker showing passers-by the cumulative amount of attacks to have hit the honeypot that day.
Based on initial trials, the number of attempted attacks each day is averaging 23,000. As the breaches build, so too does the headline, with each poster evolving and reacting throughout the course of the day. The campaign will run nationwide across urban and roadside locations for all of this week.
Credits
- Date
- Feb 20, 2018
- Brand :
- Hiscox
- Client :
- Hiscox
- Agency :
- Abbott Mead Vickers BBDO
- Head of Marketing and Partnerships :
- Olivia Hendrick
- Creative Director :
- Andre Hull
- Creative Director :
- Clark Edwards
- Copywriter :
- Augustine Cerf
- Art Director :
- Lauren Peters
- Agency Planner :
- Tom White
- Agency Account Team :
- Brenda Frixa
- Agency Account Team :
- Amy Tippen
- Agency Account Team :
- Maite Orcasberro
- Agency Account Team :
- Natasha Hoban
- Agency Account Team :
- Alex Fenton
- Agency Producer :
- Ian Whittle
- Agency Producer :
- Samantha Roberts
- Media Agency :
- Goodstuff
- Agency Account Team :
- Hannah Brady
- Agency Account Team :
- Roy Shepherd
- Agency Account Team :
- Charlie Pounds
- Out-of-Home Specialist :
- Talon
- Out-of-Home Account Director :
- James Brunton
- Production Company :
- Grand Visual
- Chief Creative Technology Officer :
- Dan Dawson
- Creative Technologist :
- Jon Jones
- Production Company Producer :
- Ben Clissen
- Production Company Producer :
- Ben Privett
- Production Company Producer :
- Lisa Portman
- Production Company Producer :
- Nadiya Abubakar
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