Following the TV spots with the red-headed, bemused bloke and a Facebook initiative over the weekend, Wendy's is amping up its "Hot Juicy Burgers for Life" viral campaign online. The microsite for the contest, which ends December 15th, lets viewers create images of their likeness and stake their claim for why they deserve juicy burgers for life, which in turn is the ultimate grand prize of the whole affair.
The Saatchi & Saatchi-created site, buoyed by dramatic orchestral chimes, features a city sidewalk filled with a horde of red-crowned faces superimposed on bodies, crying out for free burgers. Combining two popular themes, users submit their own photos via static image or webcam and cheer the slogan into a microphone to complete their Wendy, earning burger points from fellow users by stating their compelling reasons for fresh, tasty goodness, sending to friends and offering the most creative images. Fanatics logging in a month straight earn 50 points; a vote from a fan is worth one.