Doritos : Hotel 626
With Halloween looming, Goodby has unveiled a new horror-themed campaign for Doritos promoting the re-launch of the chips brand's Taco and Four Cheese flavors.
Published On
Jan 04, 2009
Editor's Pick
The site, dubbed "Hotel 626", is only open from 6pm to 6am EST and gives visitors the chance to take on scary challenges in 13 different rooms.
Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and cell phone directions that lets one react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site.
Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and cell phone directions that lets one react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site.
Credits
- Date
- Jan 05, 2009
- Client :
- Doritos
- Agency :
- Goodby Silverstein & Partners
- Group Creative Director :
- Hunter Hindman
- Group Creative Director :
- Rick Condos
- Associate Creative Director :
- Marc Sobier
- Associate Creative Director :
- Hartley Rusen
- Copywriter :
- Michelle Hirschberg
- Art Director :
- Henrik Rosander
- Creative Coordinator :
- Karen Land
- Director, Interactive Production :
- Mike Geiger
- Executive Agency Producer :
- Amanda Cox
- Production Company :
- B-Reel
- Flash Development/Editorial Company :
- B-Reel
- Visual Effects :
- ILP
- Music :
- Plan 8
- Sound Design :
- Dinahmoe
- Mix :
- Plop
- Brand :
- Doritos
- Interactive Agency :
- Maggie O'Brien
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Project Type
