It's Not Just the Ladies Who Wonder About Axe's New Mystery Man

Ad From BBH NY Turns up Sophistication on Marketer's Storytelling

Published On
Dec 22, 2014

Editor's Pick

Axe continues to veer away from the sex and turn up the sophistication of its storytelling in this ad from BBH New York promoting its new White Label body line. Directed by Smuggler's Ivan Zacharias, the action follows a suave gentleman striding through a luxurious hotel, drawing looks from not just the ladies but also a thug, a young boy and even a dog--each one moved to guess what the guy's story is. Super spy? Motivational speaker? Celebrated dog trainer? You'll have to watch the whole film to find out.

Read more about the effort on


Dec 22, 2014
Brand :
Client :
Chief Creative Officer :
John Patroulis
Agency :
BBH-New York
Executive Creative Director :
Ari Weiss
Creative :
Dean Woodhouse
Creative :
Hugo Bierschenk
Creative :
Reuben Hower
Creative :
Chuck Tso
Head of Integrated Production :
Carey Head
Head of Integrated Production :
Kate Morrison
Producer :
Kate Morrison
Business Affairs Manager :
Shaunda Slade
Global Business Director :
Torrey LaGrange
Production :
Director :
Ivan Zacharias
Executive Producer :
Patrick Milling Smith
Executive Producer :
Brian Carmody
Executive Producer :
Allison Kunzman
Producer :
Nick Landon
Director, Photography :
Jan Valecky
Editor :
Fillip Malasek
Visual Effects/Online/Color :
The Mill - New York
Executive Producer :
Verity Grantham
Producer :
Alex Fitzgerald
Shoot Producer :
Iwan Zwarts
Shoot Supervisor :
Iwan Zwarts
2D Lead Artist :
Iwan Zwarts
3D Lead Artist :
Emily Meger
2D Artist :
Kshitij Khanna
2D Artist :
Ashleigh Anderson
3D Artist :
Navdeep Singh
Colorist :
Adam Scott
Music :
Woodwork Music
Composer :
Phil Kay
Music Producer :
Rachel Wood
Music Producer :
Andy Oskwarek
VO Record and Mix :
Sound Lounge
Sound Mix :
Tom Jucarone
Sound Design :
Senior Designer :
Bill Chesley
Executive Producer :
Kate Gibson

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Project Type