Axe continues to veer away from the sex and turn up the sophistication of its storytelling in this ad from BBH New York promoting its new White Label body line. Directed by Smuggler's Ivan Zacharias, the action follows a suave gentleman striding through a luxurious hotel, drawing looks from not just the ladies but also a thug, a young boy and even a dog--each one moved to guess what the guy's story is. Super spy? Motivational speaker? Celebrated dog trainer? You'll have to watch the whole film to find out.
Read more about the effort on Adage.com.