It's Not Just the Ladies Who Wonder About Axe's New Mystery Man
Ad From BBH NY Turns up Sophistication on Marketer's Storytelling
Published On
Dec 22, 2014
Editor's Pick
Axe continues to veer away from the sex and turn up the sophistication of its storytelling in this ad from BBH New York promoting its new White Label body line. Directed by Smuggler's Ivan Zacharias, the action follows a suave gentleman striding through a luxurious hotel, drawing looks from not just the ladies but also a thug, a young boy and even a dog--each one moved to guess what the guy's story is. Super spy? Motivational speaker? Celebrated dog trainer? You'll have to watch the whole film to find out.
Read more about the effort on Adage.com.
Credits
- Date
- Dec 22, 2014
- Brand :
- Axe
- Client :
- Axe
- Chief Creative Officer :
- John Patroulis
- Agency :
- BBH-New York
- Executive Creative Director :
- Ari Weiss
- Creative :
- Dean Woodhouse
- Creative :
- Hugo Bierschenk
- Creative :
- Reuben Hower
- Creative :
- Chuck Tso
- Head of Integrated Production :
- Carey Head
- Head of Integrated Production :
- Kate Morrison
- Producer :
- Kate Morrison
- Business Affairs Manager :
- Shaunda Slade
- Global Business Director :
- Torrey LaGrange
- Production :
- SMUGGLER
- Director :
- Ivan Zacharias
- Executive Producer :
- Patrick Milling Smith
- Executive Producer :
- Brian Carmody
- Executive Producer :
- Allison Kunzman
- Producer :
- Nick Landon
- Director, Photography :
- Jan Valecky
- Editor :
- Fillip Malasek
- Visual Effects/Online/Color :
- The Mill - New York
- Executive Producer :
- Verity Grantham
- Producer :
- Alex Fitzgerald
- Shoot Producer :
- Iwan Zwarts
- Shoot Supervisor :
- Iwan Zwarts
- 2D Lead Artist :
- Iwan Zwarts
- 3D Lead Artist :
- Emily Meger
- 2D Artist :
- Kshitij Khanna
- 2D Artist :
- Ashleigh Anderson
- 3D Artist :
- Navdeep Singh
- Colorist :
- Adam Scott
- Music :
- Woodwork Music
- Composer :
- Phil Kay
- Music Producer :
- Rachel Wood
- Music Producer :
- Andy Oskwarek
- VO Record and Mix :
- Sound Lounge
- Sound Mix :
- Tom Jucarone
- Sound Design :
- Henryboy
- Senior Designer :
- Bill Chesley
- Executive Producer :
- Kate Gibson
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
