Dodge Dart : How to Change Buying a Car Forever

No bedsheets, get me a Dodge instead.

Published On
Jan 16, 2013

Editor's Pick

When registering for gifts, most people opt for gravy boats or silverware. But what about a car?

Chrysler and Wieden & Kennedy Portland are trying to redefine a wedding ritual with "The Dodge Dart Registry," a site that lets engaged couples raise money toward purchasing a new car by asking their friends and family to chip in.

Created for the 2013 Dodge Dart, the site, powered by RocketHub lets customers configure and customize the car, then set a goal for how much money they need in order to make it theirs. Family or friends can sponsor specific parts of the new car, such as an engine or a steering wheel. Read more about the campaign in behind the work.


Jan 17, 2013
Brand :
Dodge Dart
Client :
Dodge Dart
Agency :
Wieden & Kennedy-Portland
Executive Creative Director/Production :
Mark Fitzloff
Executive Creative Director/Production :
Susan Hoffman
Creative Director :
Aaron Allen
Creative Director :
Joe Staples
Creative Director :
Michael Tabtabai
Copywriter :
Derek Szynal
Art Director :
Gianmaria Schonlieb
Executive Agency Producer :
Ben Grylewicz
Executive Producer :
Corey Bartha
Broadcast Producer :
Jennifer Hundis
Senior Interactive Strategist :
Zack Jerome
Director, Digital :
Pierre Wendling
Executive Interactive Producer :
Patrick Marzullo
Creative Technologist :
Nilesh Ashra
Head of Motion :
Michael Gersten
Visual Effects Supervisor :
Adam Nikolaidis
Motion Designer :
David Mellor
Motion Design :
Albert Yih
3D Designer :
Greg Radich
Studio Artist :
Curtis Pachunka
Studio Artist :
Hillary Carey
Production Company :
Ignition Interactive
Executive Creative Director/Production :
Chris Eyerman
Senior Producer :
James DeMello
Senior Developer :
David Benjamin
Technical Director :
Matthew Goshman
Developer :
Jason Hughes
Design :
Dru Bramlett
Design :
Andy Burdin
Web Copy :
Spencer Donald
Development Partner :
Rocket Hub
Executive Director :
Alon Hillel-Tuch
Technology Director :
Vlad Vukicevic
Lead Developer :
Tom Davies
Developer :
Andrew Harricharan
Editorial Company :
Joint Editorial
Editor :
Nicholas David
Post Producer :
Yamaris Leon
Sound Design :
Charlie Keating
Mix Company :
Joint Editorial

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