Dodge Dart : How to Change Buying a Car Forever
No bedsheets, get me a Dodge instead.
Published On
Jan 16, 2013
Editor's Pick
When registering for gifts, most people opt for gravy boats or silverware. But what about a car?
Chrysler and Wieden & Kennedy Portland are trying to redefine a wedding ritual with "The Dodge Dart Registry," a site that lets engaged couples raise money toward purchasing a new car by asking their friends and family to chip in.
Created for the 2013 Dodge Dart, the site, powered by RocketHub lets customers configure and customize the car, then set a goal for how much money they need in order to make it theirs. Family or friends can sponsor specific parts of the new car, such as an engine or a steering wheel. Read more about the campaign in behind the work.
Credits
- Date
- Jan 17, 2013
- Brand :
- Dodge Dart
- Client :
- Dodge Dart
- Agency :
- Wieden & Kennedy-Portland
- Executive Creative Director/Production :
- Mark Fitzloff
- Executive Creative Director/Production :
- Susan Hoffman
- Creative Director :
- Aaron Allen
- Creative Director :
- Joe Staples
- Creative Director :
- Michael Tabtabai
- Copywriter :
- Derek Szynal
- Art Director :
- Gianmaria Schonlieb
- Executive Agency Producer :
- Ben Grylewicz
- Executive Producer :
- Corey Bartha
- Broadcast Producer :
- Jennifer Hundis
- Senior Interactive Strategist :
- Zack Jerome
- Director, Digital :
- Pierre Wendling
- Executive Interactive Producer :
- Patrick Marzullo
- Creative Technologist :
- Nilesh Ashra
- Head of Motion :
- Michael Gersten
- Visual Effects Supervisor :
- Adam Nikolaidis
- Motion Designer :
- David Mellor
- Motion Design :
- Albert Yih
- 3D Designer :
- Greg Radich
- Studio Artist :
- Curtis Pachunka
- Studio Artist :
- Hillary Carey
- Production Company :
- Ignition Interactive
- Executive Creative Director/Production :
- Chris Eyerman
- Senior Producer :
- James DeMello
- Senior Developer :
- David Benjamin
- Technical Director :
- Matthew Goshman
- Developer :
- Jason Hughes
- Design :
- Dru Bramlett
- Design :
- Andy Burdin
- Web Copy :
- Spencer Donald
- Development Partner :
- Rocket Hub
- Executive Director :
- Alon Hillel-Tuch
- Technology Director :
- Vlad Vukicevic
- Lead Developer :
- Tom Davies
- Developer :
- Andrew Harricharan
- Editorial Company :
- Joint Editorial
- Editor :
- Nicholas David
- Post Producer :
- Yamaris Leon
- Sound Design :
- Charlie Keating
- Mix Company :
- Joint Editorial
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