How Tiffany & Co Worked With Beyoncé To Maximize Creator-Led Marketing Efforts

When it comes to executing creator-led marketing campaigns, few brands do it as well as Tiffany & Co. The jeweler utilizes strategies like global synchronized postings to draw attention to its collections, and activates its creator cohorts cross-functionally to produce the best results. For instance, Tiffany joined forces with iconic global superstar Beyoncé for the Lose Yourself In Love Campaign. Beyoncé showcased Tiffany’s HardWear collection to her 296 million Instagram followers, while Tiffany released a video accompaniment to Beyoncé's latest album featuring the track “Summer Renaissance.” Both Beyoncé and Tiffany & Co. shared the video to their respective social channels, with Beyoncé additionally posting about "CLUB RENAISSANCE" and tagging the brand in a carousel. The campaign generated 197.5 million impressions and 4.8 million likes, for an estimated social media value of $9 million. Additionally, Tiffany generated notable buzz thanks to the #TiffanyLock hashtag in support of the Tiffany Lock Collection. It became the most impactful hashtag for the brand, generating $7.0M Earned Media Value in September alone. "Estimated impressions for various pieces of content like stories, posts, TikTok, has been a huge game-changer for our team,” said Adrian Guzman, Tiffany & Co., Manager, Influencer Relations. Very grateful for (CreatorIQ’s) Campaign Planner capabilities!" Other examples include campaigns by Crocs, Doritos, and Moët & Chandon, all showcasing how forward-thinking brands are pioneering the use of creator assets across their businesses and marketing strategy. Creator-led marketing helps brands produce content at scale by outsourcing the work to influential experts with both the passion and the following to connect deeply with consumers. The result is greater ROI and improved engagement for a fraction of the cost of traditional advertising campaigns. Download the entire Effective Marketing Report free today.

How Tiffany & Co Worked With Beyoncé To Maximize Creator-Led Marketing Efforts

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