HP's whimsical animated film shows how printing can bring home learning to life
Creative ideas for frustrated parents from Goodby Silverstein and Smith & Foulkes
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As millions of parents grapple with home schooling due to the pandemic, some are bound to be running out of ideas on how to make it interesting by now. So HP has stepped in with a cute animated film, via Goodby Silverstein & Partners, which suggests printing as a way to get more creative.
The spot, animated by Nexus Studios duo Smith & Foulkes, follows a little girl who gets frustrated as she struggles with her weather homework alone. But when her dad suggests that they print the assignment, suddenly, a whole new world of learning opens up before them as they float away on a "magic carpet" of printed matter.
The film, which aims to illustrate how “printing brings learning to life” by helping on-screen learning become less isolating and more engaging, will be accompanied by a new range of STEM printable worksheets from HP. The campaign is a feature of HP’s wider educational initiative “Print, Play, & Learn,” a collaboration with creators, companies and influencers to bring educational and engaging printable resources to kids of all ages.
“We believe that although screens have greatly aided our lives over the past months, research shows that the tangible aspect of print in conjunction with digital learning offers better results—making schooling more interactive and helping parents play a more active role in their child’s education,” said Matt Edwards, creative director at GS&P.
"While we're all dutifully locked away in our homes, we wanted to take people on a fun-filled adventure, an escape from the current everyday restrictions re-focused on the tools that can spark imagination," adds Alan Smith at Nexus Studios. "We hope this father-daughter journey of discovery resonates with the many families seeking inventive ways to inspire their little ones."
Credits
- Date
- Jun 22, 2020
- Client :
- HP
- Agency :
- Goodby Silverstein & Partners
- Chief Marketing Officer of HP :
- Vikrant Batra
- Global Head of Marketing Print :
- Deepak Masand
- Head of Global Marketing, Print Hardware Systems :
- Ladd Martin
- Manager of the PHS Global Campaign Team :
- Amy Rowan
- PHS Global Campaign Manager :
- Christine Dion
- Global Print Program Manager :
- Amy Witkop
- Co-Chairmen :
- Jeff Goodby
- Co-Chairmen :
- Rich Silverstein
- Chief Creative Officer :
- Margaret Johnson
- Creative Director :
- Wes Phelan
- Creative Director :
- Matt Edwards
- Art Director :
- Sian Coole
- Copywriter :
- Jo Cresswell
- Managing Partner :
- Leslie Barrett
- Account Director :
- Melissa Buck
- Account Manager :
- Haley Grialou
- Assistant Account Manager :
- Will Young
- Partner Head of Brand Strategy :
- Bonnie Wan
- Group Brand Strategy Director :
- Kelly Evans-Pfeifer
- Group Communications Strategy Director :
- Dong Kim
- Strategy Director :
- Cassidy Wilber
- Senior Brand Strategist :
- Marisa Perazzelli
- Senior Communications Strategist :
- Matt Hudgins
- Brand Strategist :
- Briana Patrick
- Co-Director of Production :
- Leila Gage
- Co-Director of Production :
- Margaret Brett-Kearns
- Executive Producer :
- Stephanie DeNatale
- Director of Business Affairs :
- Judy Ybarra
- Business Affairs Coordinator :
- Howie Mapson
- Business Affairs Manager :
- Kristian Evanculla
- Production Company :
- Nexus Studios
- Director :
- Smith & Foulkes
- Producer :
- Tracey Cooper
- Production Manager :
- Derek Walsh
- CG Supervisor :
- Dave Hunt
- Animation Lead :
- Steve White
- 3D Lead :
- Carl Kenyon
- 2D Lead :
- German Diaz
- Concept Designer :
- Ben Plouffe
- Character Designer :
- Melanie Climent
- Designer :
- Signe Cold
- Matte Painter :
- Melanie Climent
- Animator :
- Dom Griffiths
- Animator :
- Clement Fassler
- 3D Generalist :
- Andrew Spence
- 3D Generalist :
- Joao Rema
- 3D Generalist :
- Fabien Glasse
- 3D Generalist :
- James Drummond
- 3D Generalist :
- Darren Rolmanis
- 3D Generalist :
- Matteo Antona
- 3D Modeler :
- Matt Clark
- 3D Modeler :
- Andy Hickenbottom
- Rigger :
- Lea Georges
- Storyboard :
- Adam Beer
- Texture Artist :
- Eva De Prado
- VFX Artist :
- Tim Bacon
- Groom Artist :
- Fabio Messina
- Editor :
- Dave Slade
- Pitch Designer :
- Ieuan Lewis
- Pitch Coordinator :
- Hannah McCarthy
- Compositor :
- Gianluca Dentici
- Compositor :
- Osman Baloglu
- Sound Design & Mix :
- Factory Studios
- Sound Design & Mix :
- Anthony Moore
- Audio Producer :
- Deborah Whitfield
- Music Production Company :
- Siren
- Composer :
- Chris White
- Music Producer :
- Sean Craigie-Atherton
- Music Publisher :
- Siren
- VO Casting :
- Sound and Fury
- Role of Lilly :
- Mabel Cresswell
- AVO :
- Charlie Coletta
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