As millions of parents grapple with home schooling due to the pandemic, some are bound to be running out of ideas on how to make it interesting by now. So HP has stepped in with a cute animated film, via Goodby Silverstein & Partners, which suggests printing as a way to get more creative.
The spot, animated by Nexus Studios duo Smith & Foulkes, follows a little girl who gets frustrated as she struggles with her weather homework alone. But when her dad suggests that they print the assignment, suddenly, a whole new world of learning opens up before them as they float away on a "magic carpet" of printed matter.
The film, which aims to illustrate how “printing brings learning to life” by helping on-screen learning become less isolating and more engaging, will be accompanied by a new range of STEM printable worksheets from HP. The campaign is a feature of HP’s wider educational initiative “Print, Play, & Learn,” a collaboration with creators, companies and influencers to bring educational and engaging printable resources to kids of all ages.
“We believe that although screens have greatly aided our lives over the past months, research shows that the tangible aspect of print in conjunction with digital learning offers better results—making schooling more interactive and helping parents play a more active role in their child’s education,” said Matt Edwards, creative director at GS&P.
"While we're all dutifully locked away in our homes, we wanted to take people on a fun-filled adventure, an escape from the current everyday restrictions re-focused on the tools that can spark imagination," adds Alan Smith at Nexus Studios. "We hope this father-daughter journey of discovery resonates with the many families seeking inventive ways to inspire their little ones."