Christian Slater's cyberhacking 'Wolf' targets a creepy oligarch in HP's latest security movie
Latest longform ad is set at a Davos-like economic forum
Editor's Pick
HP's "The Wolf" series, in which an evil Christian Slater plays a cyberhacker demonstrating the flaws in your printer technology, returns with the campaign's longest and most ambitious project yet.
The latest film, created by Giant Spoon, clocks in at 20 minutes, around three times as long as its predecessors, and crams elements of Bond and "The Girl With the Dragon Tattoo" into its action-movie premise. It takes place at a Davos-like economic forum attended by the "one per cent," where a female hacker/ security expert (Betty Adewole) is out to get revenge on an evil oligarch who wants to cash in on climate change (on top of all that, he's responsible for her girlfriend's death). She's working with the Fixer, played by Jonathan Banks, who appeared in HP's previous series centered around his exploits. At the last minute she decides not to go through with her hacking plan, but The Wolf (Slater) is one step ahead.
Once again, it's slickly directed by Park Pictures' Lance Acord, and Slater's performance is pitch-perfect. We just hope that, at 20 minutes long, the audience is going to bother to watch a piece of branded content about printers.
Credits
- Date
- Oct 18, 2018
- Agency :
- Giant Spoon
- Agency :
- Zac&Adam
- Client :
- Hewlett Packard
- Editorial :
- Exile
- Editor :
- Conor O’Neill
- Executive Producer :
- CL Weaver
- Production :
- Park Pictures
- Director :
- Lance Acord
- Chief Marketing & Communications Officer :
- Antonio Lucio
- Global Head of Marketing HP Imaging and Printing :
- Vikrant Batra
- Director, Office Printing Solutions Worldwide Marketing :
- Darren Needham-Walker
- Campaign Manager, Office Printing Solutions Worldwide Marketing :
- Cindy Ibabarriaga
- Manager, Office Printing Solutions Worldwide Marketing :
- David Hackney
- Giant Spoon Co-founder :
- Jon Haber
- Copywriter :
- Zac Ryder
- Art Director :
- Adam Groves
- Producer :
- Esther Perls
- Producer :
- Eric Voegele
- Digital Producer :
- Andy Caramanzana
- Account Director :
- Nikki Peddie
- Strategy Director :
- Adam Wiese
- Strategy Director :
- Dania Aguayo
- Strategist :
- Mariel Strauch
- Strategist :
- Madeline Reeves
- Business Affairs :
- Catherine Huang
- Production :
- Park Pictures
- Director/Director of Photography :
- Lance Acord
- Executive Producer :
- Jackie Kelman Bisbee
- Executive Producer/Producer :
- Caroline Kousidonis
- Head of Production :
- Anne Bobroff
- Editorial :
- Exile
- Editor :
- Conor O’Neill
- Assistant Editor :
- Rex Lowry
- Executive Producer :
- CL Weaver
- Producer :
- Michael Miller
- Finishing :
- A52
- Lead Flame :
- Patrick Murphy
- Producer :
- Michael Steinmann
- Executive Producer :
- Pat Nugent
- Color :
- MPC
- Colorist :
- Mark Geithen
- Producer :
- Rebecca Boorsma
- Executive Producer :
- Meghan Lang
- Music :
- We Are Walker
- Executive Producer :
- Stephanie Pigott
- Audio :
- Barking Owl
- Mix :
- Mike Franklin
- Executive Producer :
- Kelly Bayett
- Producer :
- Ashley Benton
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