Christian Slater's cyberhacking 'Wolf' targets a creepy oligarch in HP's latest security movie

Latest longform ad is set at a Davos-like economic forum

Published On
Oct 18, 2018

Editor's Pick

HP's "The Wolf" series, in which an evil Christian Slater plays a cyberhacker demonstrating the flaws in your printer technology, returns with the campaign's longest and most ambitious project yet. 

The latest film, created by Giant Spoon, clocks in at 20 minutes, around three times as long as its predecessors, and crams elements of Bond and "The Girl With the Dragon Tattoo" into its action-movie premise. It takes place at a Davos-like economic forum attended by the "one per cent," where a female hacker/ security expert (Betty Adewole) is out to get revenge on an evil oligarch who wants to cash in on climate change (on top of all that, he's responsible for her girlfriend's death). She's working with the Fixer, played by Jonathan Banks, who appeared in HP's previous series centered around his exploits. At the last minute she decides not to go through with her hacking plan, but The Wolf (Slater) is one step ahead. 

Once again, it's slickly directed by Park Pictures' Lance Acord, and Slater's performance is pitch-perfect. We just hope that, at 20 minutes long, the audience is going to bother to watch a piece of branded content about printers. 

Credits

Date
Oct 18, 2018
Agency:
Giant Spoon
Agency:
Zac&Adam
Client:
Hewlett Packard
Editorial:
Exile
Editor:
Conor O’Neill
Executive Producer:
CL Weaver
Production:
Park Pictures
Director:
Lance Acord
Chief Marketing & Communications Officer:
Antonio Lucio
Global Head of Marketing HP Imaging and Printing:
Vikrant Batra
Director, Office Printing Solutions Worldwide Marketing:
Darren Needham-Walker
Campaign Manager, Office Printing Solutions Worldwide Marketing:
Cindy Ibabarriaga
Manager, Office Printing Solutions Worldwide Marketing:
David Hackney
Giant Spoon Co-founder:
Jon Haber
Copywriter:
Zac Ryder
Art Director:
Adam Groves
Producer:
Esther Perls
Producer:
Eric Voegele
Digital Producer:
Andy Caramanzana
Account Director:
Nikki Peddie
Strategy Director:
Adam Wiese
Strategy Director:
Dania Aguayo
Strategist:
Mariel Strauch
Strategist:
Madeline Reeves
Business Affairs:
Catherine Huang
Production:
Park Pictures
Director/Director of Photography:
Lance Acord
Executive Producer:
Jackie Kelman Bisbee
Executive Producer/Producer:
Caroline Kousidonis
Head of Production:
Anne Bobroff
Editorial:
Exile
Editor:
Conor O’Neill
Assistant Editor:
Rex Lowry
Executive Producer:
CL Weaver
Producer:
Michael Miller
Finishing:
A52
Lead Flame:
Patrick Murphy
Producer:
Michael Steinmann
Executive Producer:
Pat Nugent
Color:
MPC
Colorist:
Mark Geithen
Producer:
Rebecca Boorsma
Executive Producer:
Meghan Lang
Music:
We Are Walker
Executive Producer:
Stephanie Pigott
Audio:
Barking Owl
Mix:
Mike Franklin
Executive Producer:
Kelly Bayett
Producer:
Ashley Benton

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